//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
~isPartOf:"Behavioral research in accounting"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of nonprofit & public sector marketing"
~subject:"Markenimage"
~subject:"Nonprofit-Organisation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Nonprofit-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Nonprofit-Organisation
Nonprofit marketing
71
Nonprofit-Marketing
71
Nonprofit organization
45
Fundraising
26
Consumer behaviour
13
Konsumentenverhalten
13
Charity
12
Marketing management
12
Marketingmanagement
12
Wohltätigkeit
12
Brand management
11
Charitable organization
11
Gemeinnützige Organisation
11
Markenführung
11
Internet marketing
10
Online-Marketing
10
Social Web
9
Social web
9
Ehrenamtliche Arbeit
8
USA
8
United States
8
Voluntary work
8
Beziehungsmarketing
7
Confidence
7
Relationship marketing
7
Vertrauen
7
Cause-Related Marketing
6
Cause-related marketing
6
nonprofit marketing
6
Advertising
5
Brand image
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Werbung
5
Advertising effects
4
Australia
4
Australien
4
Motivation
4
more ...
less ...
Online availability
All
Undetermined
40
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Language
All
English
46
Author
All
Boenigk, Silke
2
Lee, Young-Joo
2
Won, Doyeon
2
Acebrón, Laurentino Bello
1
Agyemang, Isaac
1
Al-Wugayan, Adel A. A.
1
Amelia, Seyla Rizky
1
Awad, Manar
1
Bandyopadhyay, Chinmoy
1
Bang, Heyjin
1
Bauer, Steven
1
Bay, Darlene D.
1
Becker, Annika
1
Bennett, Roger
1
Blouin, Marie C.
1
Campagnaro Teixeira, Arilda Magna
1
Canavan, John
1
Carvalho, Amélia
1
Chiu, Weisheng
1
Cook, Gail L.
1
Costa Júnior, Lindemberg
1
Danylchuk, Karen
1
Deb, Madhurima
1
Devaney, Carmel
1
Dewi, Miranti Kartika
1
Didonet, Simone Regina
1
Dolnicar, Sara
1
Dominguez, Rafael
1
Duarte, Paulo
1
Duque-Zuluaga, Lola C.
1
Eaton, Pat
1
Erickson, G. Scott
1
Erlandsson, Arvid
1
Febriani, Dea Mariska
1
Ferreira, Marisa R.
1
Fives, Allyn
1
Florenthal, Bela
1
García de los Salmones, Ma del Mar
1
García, Marta Rey
1
Gomez-Arias, J. Tomas
1
more ...
less ...
Published in...
All
Behavioral research in accounting
International review on public and non-profit marketing
Journal of nonprofit & public sector marketing
Journal of philanthropy and marketing
14
Nonprofit management & leadership
12
International journal of nonprofit and voluntary sector marketing
10
Nonprofit and voluntary sector quarterly
8
Journal of business research : JBR
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
5
International journal of nonprofit & voluntary sector marketing
4
Nonprofit marketing : sectoral applications
4
The evolution of nonprofit marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Nonprofit-PR
3
Psychology & marketing
3
The Jossey-Bass handbook of nonprofit leadership and management
3
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing for higher education
2
Journal of marketing management : MM
2
Journal of public policy & marketing
2
Management : journal of contemporary management issues
2
Management communication quarterly : an international journal
2
Marketing theory
2
Public relations in the nonprofit sector : theory and practice
2
Sport management review
2
The Routledge companion to nonprofit marketing
2
The journal of brand management : an international journal
2
A - Cu
1
A handbook of corporate governance and social responsibility
1
American journal of business
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Aufgabendefinition, Selbstdarstellung und Marketing von Non-Profit-Organisationen
1
Business research quarterly : BRQ
1
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
2
A stakeholder perspective on the market orientation of Swiss nonprofit organizations
Hersberger-Langloh, Sophie
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
Saved in:
3
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
4
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
5
Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation
Labban, Alice
;
Novell, Corinne
;
Bauer, Steven
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 225-244
Persistent link: https://www.econbiz.de/10014252158
Saved in:
6
All talk and no action? : a comparative analysis of nonprofit Twitter chats
Taylor, Matthew P.
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10014234436
Saved in:
7
Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
Saved in:
8
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
9
Segmentation of individual donors to charitable organizations
Kolhede, Eric
;
Gomez-Arias, J. Tomas
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 333-365
Persistent link: https://www.econbiz.de/10013268083
Saved in:
10
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->