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type:"article"
~isPartOf:"Behavioral research in accounting"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Internet marketing"
~subject:"Markenimage"
~subject:"Nonprofit-Organisation"
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Internet marketing
Markenimage
Nonprofit-Organisation
Nonprofit marketing
33
Nonprofit-Marketing
33
Nonprofit organization
20
Fundraising
15
Consumer behaviour
10
Konsumentenverhalten
10
Charitable organization
9
Charity
9
Gemeinnützige Organisation
9
Wohltätigkeit
9
Brand management
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Social Web
5
Social web
5
Cause-Related Marketing
4
Cause-related marketing
4
Confidence
4
Online-Marketing
4
Vertrauen
4
Altruism
3
Altruismus
3
Beziehungsmarketing
3
Brand image
3
Donation
3
Emotion
3
Motivation
3
Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
3
Social media
3
Advertising effects
2
Brand
2
Donation intention
2
Ehrenamtliche Arbeit
2
Markenartikel
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21
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Lee, Young-Joo
2
Won, Doyeon
2
Acebrón, Laurentino Bello
1
Agyemang, Isaac
1
Al-Wugayan, Adel A. A.
1
Amelia, Seyla Rizky
1
Awad, Manar
1
Bang, Heyjin
1
Bauer, Steven
1
Bay, Darlene D.
1
Campagnaro Teixeira, Arilda Magna
1
Carvalho, Amélia
1
Chiu, Weisheng
1
Cook, Gail L.
1
Costa Júnior, Lindemberg
1
Deb, Madhurima
1
Dewi, Miranti Kartika
1
Duarte, Paulo
1
Ferreira, Marisa R.
1
Florenthal, Bela
1
García, Marta Rey
1
Gomez-Arias, J. Tomas
1
González, Luis Ignacio Álvarez
1
Graça, Sandra Simas
1
Han, Min Chung
1
Hardy, Eva E.
1
Hong, Cheng
1
Hou, Jundong
1
Jeong, Hyun Ju
1
Kim, Jihye
1
King, Robert A.
1
Kolhede, Eric
1
Labban, Alice
1
Li, Cong
1
Lima, Sandra
1
Long Hoang Le
1
Mainardes, Emerson Wagner
1
Marinho, Ana Filipa Lopes
1
Niu, Huan
1
Novell, Corinne
1
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Behavioral research in accounting
International review on public and non-profit marketing
Journal of nonprofit & public sector marketing
25
Journal of philanthropy and marketing
14
International journal of nonprofit and voluntary sector marketing
12
Nonprofit management & leadership
12
Nonprofit and voluntary sector quarterly
8
Journal of business research : JBR
6
Journal of marketing for higher education
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
International journal of nonprofit & voluntary sector marketing
5
Nonprofit marketing : sectoral applications
4
The evolution of nonprofit marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Nonprofit-PR
3
Psychology & marketing
3
The Jossey-Bass handbook of nonprofit leadership and management
3
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
2
International journal of internet marketing and advertising : IJIMA
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of Islamic marketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of public policy & marketing
2
Management : journal of contemporary management issues
2
Management communication quarterly : an international journal
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Managing technology to meet your mission : a strategic guide for nonprofit leaders
2
Marketing theory
2
Public relations in the nonprofit sector : theory and practice
2
Sport management review
2
The Routledge companion to nonprofit marketing
2
The journal of brand management : an international journal
2
A - Cu
1
A handbook of corporate governance and social responsibility
1
American journal of business
1
Arts marketing : an international journal ; AM
1
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ECONIS (ZBW)
21
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1
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
2
Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation
Labban, Alice
;
Novell, Corinne
;
Bauer, Steven
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 225-244
Persistent link: https://www.econbiz.de/10014252158
Saved in:
3
Increasing donor's perceived value from charitable involvement : a multi-segment approach to the American donor market
Graça, Sandra Simas
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 829-852
Persistent link: https://www.econbiz.de/10014437263
Saved in:
4
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
5
Segmentation of individual donors to charitable organizations
Kolhede, Eric
;
Gomez-Arias, J. Tomas
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 333-365
Persistent link: https://www.econbiz.de/10013268083
Saved in:
6
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
7
Thumbs down on "likes"? : the impact of Facebook reactions on online consumers’ nonprofit engagement behavior
Han, Min Chung
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 255-272
Persistent link: https://www.econbiz.de/10012545539
Saved in:
8
A cross-cultural comparison of millennials’ engagement with and donation to nonprofits : a hybrid U&G and TAM framework
Florenthal, Bela
;
Awad, Manar
- In:
International review on public and non-profit marketing
18
(
2021
)
4
,
pp. 629-657
Persistent link: https://www.econbiz.de/10012703848
Saved in:
9
How a nonprofit organization delivers online accountability through social media
Amelia, Seyla Rizky
;
Dewi, Miranti Kartika
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10012617317
Saved in:
10
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
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