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type:"article"
~isPartOf:"Journal of global information management : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Fernsehen"
~subject:"Sport"
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Media usage
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Breuer, Christoph
1
Burk, Verena
1
Dwyer, Brendan
1
Fanthome, Christine
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Grimmer, Christoph G.
1
Karg, Adam
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Kim, Yongjae
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Journal of global information management : an official publication of the Information Resources Management Association
Journal of sport management : the official journal of the North American Society of Sport Management
Young consumers : insight and ideas for responsible marketers
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The journal of media economics
5
Journal of sports economics
4
Media-Perspektiven
4
Kyklos : international review for social sciences
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
European Sport management quarterly : ESMQ
2
International journal of sport finance
2
Journal of advertising research
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Service business
2
The review of economics and statistics
2
American sociological review : ASR ; official journal of the American Sociological Association
1
Annual Marketing Research Conference : contributed papers, 1953
1
Applied economics letters
1
Arts and the market
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Economic development : journal of the Institute of Economics, Skopje
1
Economie et statistique
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
From the trenches : strategies from industry leaders on the new e-conomy
1
Fundamentals of marketing research ; Vol. 3
1
Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]
1
IW-Trends : die vierteljährliche Zeitschrift zur empirischen Wirtschaftsforschung aus dem Institut der Deutschen Wirtschaft Köln
1
Information systems and management in media and entertainment industries
1
International journal of Indian culture and business management : IJICBM
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
JMM : the international journal on media management
1
Journal of behavioral and experimental economics
1
Journal of business research : JBR
1
Journal of cultural economics
1
Journal of economics & business
1
Journal of economics & management strategy : JEMS
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of marketing research : JMR
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1
Channel preferences among sport consumers : profiling media-dominant consumers
Karg, Adam
;
McDonald, Heath
;
Leckie, Civilai
- In:
Journal of sport management : the official journal of …
33
(
2019
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10012175704
Saved in:
2
"Same, same-but different!" on consumers' use of corporate PR media in sports
Burk, Verena
;
Grimmer, Christoph G.
;
Pawlowski, Tim
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 353-368
Persistent link: https://www.econbiz.de/10011560012
Saved in:
3
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
4
For love or money : developing and validating a motivational scale for fantasy football participation
Dwyer, Brendan
;
Kim, Yongjae
- In:
Journal of sport management : the official journal of …
25
(
2011
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10008933639
Saved in:
5
What do young people want from today's BBC? : initial observations from outreach work carried out by the BBC's Regional Audience Council for London
Fanthome, Christine
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
4
,
pp. 254-264
Persistent link: https://www.econbiz.de/10003790600
Saved in:
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