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type:"article"
~person:"Ammari, Nedra Bahri"
~person:"Rubio Benito, Natalia"
~person:"So, Kevin Kam Fung"
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Brand loyalty
10
Markentreue
10
Beziehungsmarketing
8
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8
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8
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8
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8
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Ammari, Nedra Bahri
Rubio Benito, Natalia
So, Kevin Kam Fung
Dawes, John
9
Han, Heesup
8
Ekinci, Yuksel
4
Fatma, Mobin
4
Hollebeek, Linda D.
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Huang, Chao-Chin
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Khan, Imran
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Kim, Jinkyung Jenny
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Leckie, Civilai
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Augusto, Mário Gomes
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Bruwer, Johan
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Fang, Shih Chieh
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Fernandes, Teresa
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Foxall, Gordon R.
3
Guzman, Francisco
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Hwang, Jinsoo
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Islam, Jamid Ul
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Labrecque, Lauren I.
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Meyer-Waarden, Lars
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Nandy, Subarna
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Ramakrishnan, Ruchika
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Rita, Paulo
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Sohail, M. Sadiq
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Solem, Birgit Andrine Apenes
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Sondhi, Neena
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Tran, Trang
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Tsai, Shu-pei
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Wooldridge, Barbara Ross
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Ahn, Jiseon
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Business research quarterly : BRQ
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The international review of retail, distribution and consumer research
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The journal of product & brand management
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ECONIS (ZBW)
10
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10
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1
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
2
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
3
Intelligent customer experience in a connected commerce environment
Gam, Afnen
;
Ammari, Nedra Bahri
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 254-271)
.
2021
Persistent link: https://www.econbiz.de/10012816093
Saved in:
4
The effects of brand attachment on behavioral loyalty in the luxury restaurant sector
Ammari, Nedra Bahri
;
Van Niekerk, Mathilda
;
Ben Khelil, …
- In:
International journal of contemporary hospitality management
28
(
2016
)
3
,
pp. 559-585
Persistent link: https://www.econbiz.de/10011578149
Saved in:
5
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
6
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
7
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
8
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
9
The influence of customer brand identification on hotel brand evaluation and loyalty development
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
International journal of hospitality management
34
(
2013
),
pp. 31-41
Persistent link: https://www.econbiz.de/10009766748
Saved in:
10
Re-thinking the relationship between store brand attitude and store brand loyalty : a simultaneous approach
Gómez-Suárez, Mónica
;
Rubio Benito, Natalia
- In:
The international review of retail, distribution and …
20
(
2010
)
5
,
pp. 515-534
Persistent link: https://www.econbiz.de/10008757955
Saved in:
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