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~subject:"Advertising effects"
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International management : cross-boundary challenges
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1
Brand mascots as organisational totems
Cayla, Juliien
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 86-104
Persistent link: https://www.econbiz.de/10009733439
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2
Marketing toys without playing around
Gardner, Meryl P.
;
Golinkoff, Roberta Michnick
; …
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 381-391
Persistent link: https://www.econbiz.de/10009689299
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3
The relationship of consumer personality trait, brand personality and brand loyalty : an empirical study of toys and video games buyers
Lin, Long-yi
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10003963584
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4
Parental evaluation of popular brand names given as Christmas gifts and sources of information used in these decisions
Clarke, Peter
;
McAuley, Andrew
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 534-542
Persistent link: https://www.econbiz.de/10008772882
Saved in:
5
LEGO: moving from a multi-local toy manufacturer to a global brand company
Brandi, Søren
;
Stecher, Robbert Nickolaj
- In:
International management : cross-boundary challenges
,
(pp. 412-423)
.
2003
Persistent link: https://www.econbiz.de/10001800162
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