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~subject:"Advertising effects"
~subject:"Markenartikel"
~subject:"Spielwarenbranche"
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1
Puzzling out "toyrism" : conceptualizing value co-creation in toy tourism
Heljakka, Katriina
;
Räikkönen, Juulia
- In:
Tourism management perspectives : TMP
38
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012591882
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2
Current trends in providing the toys security and consumer protection
Csorba, Luiela Magdalena
;
Rusu, Sergiu
- In:
Journal of economics and business research
20
(
2014
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10010440798
Saved in:
3
Brand mascots as organisational totems
Cayla, Juliien
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 86-104
Persistent link: https://www.econbiz.de/10009733439
Saved in:
4
Segmenting the toy industry : a study of pre-teen Millennials
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Lingelbach, David
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 156-162
Persistent link: https://www.econbiz.de/10009542411
Saved in:
5
Marketing toys without playing around
Gardner, Meryl P.
;
Golinkoff, Roberta Michnick
; …
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 381-391
Persistent link: https://www.econbiz.de/10009689299
Saved in:
6
Parental evaluation of popular brand names given as Christmas gifts and sources of information used in these decisions
Clarke, Peter
;
McAuley, Andrew
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 534-542
Persistent link: https://www.econbiz.de/10008772882
Saved in:
7
A Toy Store(y)
Allen, Terry
- In:
Journal of business venturing
22
(
2007
)
5
,
pp. 628-636
Persistent link: https://www.econbiz.de/10003492968
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8
Resources in play : bricolage in the Toy Store(y)
Baker, Ted
- In:
Journal of business venturing
22
(
2007
)
5
,
pp. 694-711
Persistent link: https://www.econbiz.de/10003492978
Saved in:
9
LEGO: moving from a multi-local toy manufacturer to a global brand company
Brandi, Søren
;
Stecher, Robbert Nickolaj
- In:
International management : cross-boundary challenges
,
(pp. 412-423)
.
2003
Persistent link: https://www.econbiz.de/10001800162
Saved in:
10
Kids' stuff : the organisation and politics of the China-EU trade in toys
Newton, Jim
;
Tse, Lai-hing
- In:
Trade and investment in China : the European experience
,
(pp. 147-165)
.
1998
Persistent link: https://www.econbiz.de/10001554042
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