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type:"book"
~person:"Wensley, Robin"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference paper"
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Search: subject_exact:"Marketing theory"
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Marketing theory
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Wensley, Robin
Tadajewski, Mark
55
Vargo, Stephen L.
33
Hunt, Shelby D.
29
Lusch, Robert F.
26
Jones, D. G. Brian
25
Shaw, Eric H.
22
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18
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13
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13
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11
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11
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10
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9
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9
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9
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8
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8
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8
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8
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7
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7
Meffert, Heribert
7
Stremersch, Stefan
7
Wilkie, William L.
7
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6
Brodie, Roderick J.
6
Brownlie, Douglas
6
Edvardsson, Bo
6
Ferrell, Odies C.
6
Haase, Michaela
6
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6
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Critical marketing : defining the field
1
European journal of marketing : EJM
1
Journal of historical research in marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
The SAGE handbook of marketing theory
1
The marketing book
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ECONIS (ZBW)
6
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1
Research in the gap between the obvious and the improbable
Wensley, Robin
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 302-318
Persistent link: https://www.econbiz.de/10011798339
Saved in:
2
The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-85)
.
2016
Persistent link: https://www.econbiz.de/10011471631
Saved in:
3
Establishing the scope of marketing practice : insights from practitioners
Dibb, Sally
;
Simões, Cláudia
;
Wensley, Robin
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 380-404
Persistent link: https://www.econbiz.de/10010344071
Saved in:
4
Market ideology, globalization and neoliberalism
Wensley, Robin
- In:
The SAGE handbook of marketing theory
,
(pp. 235-243)
.
2010
Persistent link: https://www.econbiz.de/10003923128
Saved in:
5
"The voice of the consumer?" : speculations on the limits to the marketing analogy
Wensley, Robin
-
2008
Persistent link: https://www.econbiz.de/10003610483
Saved in:
6
Relevance of critique : can and should critical marketing influence practice and policy?
Wensley, Robin
- In:
Critical marketing : defining the field
,
(pp. 233-243)
.
2007
Persistent link: https://www.econbiz.de/10003534575
Saved in:
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