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type_genre:"Amtsdruckschrift"
~isPartOf:"Journal of marketing research"
~subject:"Business-to-business marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Multi-volume publication"
~type_genre:"Textbook"
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Search: subject_exact:"Trade marketing"
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Business-to-business marketing
B-to-B-Marketing
6
Lieferantenmanagement
6
Supplier relationship management
6
B2B markets
2
Beschaffung
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Procurement
2
B2B
1
B2B innovation
1
B2B projects
1
Beziehungsmarketing
1
Conjoint analysis
1
Conjoint-Analyse
1
Customer satisfaction
1
E-commerce
1
Electronic Commerce
1
Experiment
1
Innovation diffusion
1
Innovationsdiffusion
1
Inter-firm cooperation
1
Kundenzufriedenheit
1
Marketing theory
1
Marketingtheorie
1
New product development
1
Produktentwicklung
1
Project management
1
Projektmanagement
1
Relationship marketing
1
Unternehmenskooperation
1
asymmetry
1
business-to-business
1
business-to-business (B2B)
1
business-to-business marketing
1
buyer-supplier relationships
1
buying groups
1
community building
1
conjoint experiment
1
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6
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6
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Amtsdruckschrift
Aufsatz in Zeitschrift
Multi-volume publication
Textbook
Article in journal
6
Language
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English
6
Author
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Crecelius, Andrew T.
1
De Bruyn, Arnaud
1
Ghazimatin, Elham
1
Hada, Mahima
1
Han, Kyuhong
1
Heide, Jan B.
1
Kumar, Alok
1
Lawrence, Justin M.
1
Lee, Ju-Yeon
1
Lilien, Gary L.
1
Lu, Zhi
1
Mittal, Vikas
1
Mojir, Navid
1
Mooi, Erik
1
Patil, Ashutosh
1
Saini, Amit
1
Scheer, Lisa K.
1
Shi, Huanhuan
1
Skiba, Jenifer
1
Sridhar, Shrihari
1
Sudhir, K.
1
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Published in...
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Journal of marketing research
Industrial marketing management : the international journal for industrial and high-tech firms
347
The journal of business & industrial marketing
151
Journal of business research : JBR
77
Journal of business-to-business marketing
76
Journal of marketing
11
Journal of the Academy of Marketing Science
10
Marketing intelligence & planning
10
Journal of personal selling & sales management
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of customer behaviour
6
Journal of service research
6
International journal of procurement management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
The journal of services marketing
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
European journal of marketing
4
European journal of marketing : EJM
4
International business and economics research journal
4
International journal of services and operations management
4
Journal of business market management : JBM
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of revenue and pricing management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Marketing theory
4
Production and operations management : an international journal of the Production and Operations Management Society
4
The journal of product & brand management
4
Asia Pacific business review
3
Business horizons
3
Electronic markets : the international journal on networked business
3
European business review : EBR ; the official journal of the International Management Centres, Europe
3
International journal of business environment : IJBE
3
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ECONIS (ZBW)
6
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6
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6
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date (oldest first)
1
Horizontal referrals in B2B markets
Hada, Mahima
;
De Bruyn, Arnaud
;
Lilien, Gary L.
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 143-164
Persistent link: https://www.econbiz.de/10014584175
Saved in:
2
Impact of buying groups on buyer-supplier relationships : group-dyad interactions in business-to-business markets
Kumar, Alok
;
Shi, Huanhuan
;
Skiba, Jenifer
;
Saini, Amit
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1197-1220
Persistent link: https://www.econbiz.de/10014427563
Saved in:
3
Business-to-business projects, task configuration, and innovation
Ghazimatin, Elham
;
Mooi, Erik
;
Heide, Jan B.
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10013474549
Saved in:
4
A structural model of organizational buying for business-to-business markets : innovation adoption with share-of-wallet contracts
Mojir, Navid
;
Sudhir, K.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 883-907
Persistent link: https://www.econbiz.de/10013389233
Saved in:
5
Improving business-to-business customer satisfaction programs : assessment of asymmetry, heterogeneity, and financial impact
Mittal, Vikas
;
Han, Kyuhong
;
Lee, Ju-Yeon
;
Sridhar, Shrihari
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 615-643
Persistent link: https://www.econbiz.de/10012593932
Saved in:
6
Multichannel strategies for managing the profitability of business-to-business customers
Lawrence, Justin M.
;
Crecelius, Andrew T.
;
Scheer, Lisa K.
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 479-497
Persistent link: https://www.econbiz.de/10012177568
Saved in:
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