//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Arbeitspapier"
~language:"fra"
~type_genre:"Fallstudiensammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
6
Marketingmanagement
6
Marketing
5
Beziehungsmarketing
2
Relationship marketing
2
Schweiz
2
Semiotics
2
Semiotik
2
Switzerland
2
Book
1
Brand
1
Brand management
1
Buch
1
Business ethics
1
China
1
Competitive strategy
1
Consumer behaviour
1
Consumer goods
1
Crisis management
1
Firm performance
1
France
1
Frankreich
1
Konsumentenverhalten
1
Konsumgüter
1
Krisenmanagement
1
Markenartikel
1
Markenführung
1
Organisatorischer Wandel
1
Organizational change
1
Personal banking
1
Preisbindung
1
Privatkundengeschäft
1
Product design
1
Produktgestaltung
1
Quality management
1
Qualitätsmanagement
1
Resale price maintenance
1
Responsibility
1
Theorie
1
Theory
1
more ...
less ...
Online availability
All
Free
2
Type of publication
All
Book / Working Paper
11
Type of publication (narrower categories)
All
Arbeitspapier
Fallstudiensammlung
Article in journal
36
Aufsatz in Zeitschrift
36
Graue Literatur
25
Non-commercial literature
25
Collection of articles of several authors
21
Sammelwerk
21
Aufsatz im Buch
20
Book section
20
Konferenzschrift
12
Working Paper
11
Hochschulschrift
9
Conference proceedings
7
Thesis
7
Amtsdruckschrift
3
Government document
3
Aufsatzsammlung
2
Bibliografie
2
Bibliography
2
Dissertation u.a. Prüfungsschriften
2
Lehrbuch
2
Mehrbändiges Werk
2
Multi-volume publication
2
Textbook
2
Wörterbuch
2
Advisory report
1
Bibliografie enthalten
1
Bibliography included
1
Business report
1
Case study
1
Dictionary (multilingual)
1
Fallstudie
1
Festschrift
1
Geschäftsbericht
1
Guidebook
1
Gutachten
1
Handelskammerbericht
1
Ratgeber
1
Report of the Chamber of Commerce
1
more ...
less ...
Language
All
French
English
630
German
290
Dutch
7
Spanish
4
Hungarian
3
Swedish
3
Danish
2
Russian
2
Bulgarian
1
Turkish
1
more ...
less ...
Author
All
Czellar, Sandor
3
Denis, Jean-Emile
2
Graber, Stéphane
2
Pasquier, Martial
2
Badoc, Michel
1
Berfadaà, Michelle
1
Dussauge, Pierre
1
Gouyon, Gilles de
1
Gueroui, Fatima
1
Israel-Russo, François
1
Lebas, Michel
1
Manceau, Delphine
1
Maruani, Laurent
1
Nagard, Emmanuelle le
1
more ...
less ...
Institution
All
Chambre de commerce et d'industrie de Paris
1
Published in...
All
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
5
Les cahiers de recherche / Centre HEC-ISA
3
Managemant studies
2
Working paper / Institut de Hautes Études en Administration Publique
2
Les cahiers de recherche / HEC Paris
1
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Signe et signification des discours de marketing : [analyse critique des contributions sémiotiques en marketing]
Pasquier, Martial
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003055559
Saved in:
2
Intégration méthodologique des outils sémiotiques appliqués au marketing
Pasquier, Martial
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003055563
Saved in:
3
Mutations et crises : leurs implications pour le marketing et l'organisation ; l'usage de cas multiples
Gueroui, Fatima
-
2004
Persistent link: https://www.econbiz.de/10002211762
Saved in:
4
Evolution de l'épistémè économique et sociale : proposition d'un cadre de morale, de déontologie, d'éthique et de responsabilité pour le marketer
Berfadaà, Michelle
-
2004
Persistent link: https://www.econbiz.de/10002211789
Saved in:
5
Orientation vers le marché (OVM), qualité des services et satisfaction des clients dans le secteur du private banking (PB)
Denis, Jean-Emile
;
Graber, Stéphane
;
Czellar, Sandor
-
2003
Persistent link: https://www.econbiz.de/10001764675
Saved in:
6
Orientation vers le marche, performance et activites de recherche marketing
Denis, Jean-Emile
;
Czellar, Sandor
;
Graber, Stéphane
-
2001
Persistent link: https://www.econbiz.de/10001594582
Saved in:
7
Capital de marque : concepts, construits et mesures
Czellar, Sandor
-
1997
Persistent link: https://www.econbiz.de/10000984355
Saved in:
8
Le prix du livre : analyse microéconomique et marketing des effets du prix unique
Maruani, Laurent
;
Nagard, Emmanuelle le
;
Manceau, Delphine
-
1995
Persistent link: https://www.econbiz.de/10000910597
Saved in:
9
Stratégies de luxe
Lebas, Michel
;
Israel-Russo, François
;
Gouyon, Gilles de
-
1990
Persistent link: https://www.econbiz.de/10000793053
Saved in:
10
Les stratégies concurrentielles re-examinées
Dussauge, Pierre
-
1989
Persistent link: https://www.econbiz.de/10000766774
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->