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type_genre:"Article in journal"
~isPartOf:"Electronic commerce research"
~subject:"Digitale Plattform"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~subject:"Website"
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Digitale Plattform
Online-Marketing
Relationship marketing
Website
Online retailing
131
Online-Handel
131
E-commerce
97
Electronic Commerce
96
Consumer behaviour
74
Konsumentenverhalten
74
Internet marketing
22
Social Web
22
Social web
22
Beziehungsmarketing
15
Internet
15
Personalization
14
Viral marketing
14
Virales Marketing
14
Personalisierung
13
China
10
Einzelhandel
10
Retail trade
10
Data Mining
9
Data mining
9
Digital platform
9
Distribution channel
9
Preismanagement
9
Pricing strategy
9
Vertriebsweg
9
Cross-border e-commerce
8
Electronic commerce
8
Confidence
7
Innovation adoption
7
Innovationsakzeptanz
7
Vertrauen
7
Consumer behavior
6
Lieferkette
6
Supply chain
6
Computerspiel
5
Customer satisfaction
5
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37
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2
Type of publication
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Article
45
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
45
Language
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English
45
Author
All
Martinez, Luis F.
3
Liu, Qihua
2
Sugumaran, Vijayan
2
Xu, Wei
2
Zhang, Liyi
2
Aham-Anyanwu, Nnanyelugo
1
Barrutia, José M.
1
Brengman, Malaika
1
Cai, Shilin
1
Camelier-Carvajal, Julia
1
Cardoso, Sofia
1
Chakraborti, Swapnajit
1
Chan, Felix Tung Sun
1
Chang, Wei-Shiun
1
Che, Tong
1
Chen, Anran
1
Chen, Runyu
1
Cheng, Xusen
1
Chou, Yu-jen
1
Cui, Xiling
1
Dan, Bin
1
Distante, Damiano
1
Du, Juan
1
Du, Rong
1
Duan, Yongrui
1
Echebarria, Carmen
1
Fan, Weiguo
1
Feng, Yan
1
Feng, Yixuan
1
Flavián Blanco, Carlos
1
Fu, Xiao
1
Garrido, Alejandra
1
Ge, Yao
1
Giandini, Roxana
1
Gong, Taisheng
1
Guercini, Simone
1
Guo, Haiyan
1
Gurrea Sarasa, Raquel
1
Hartmann, Michael
1
He, Xuanfang
1
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Published in...
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Electronic commerce research
Journal of retailing and consumer services
163
Journal of business research : JBR
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
57
International journal of electronic marketing and retailing : IJEMR
49
Information systems research : ISR
44
International journal of internet marketing and advertising : IJIMA
44
Journal of internet commerce
40
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of management information systems : JMIS
36
International journal of hospitality management
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
International journal of electronic commerce : IJEC
31
International journal of business information systems : IJBIS
30
Journal of electronic commerce research : JECR
30
International journal of retail & distribution management
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
27
Journal of retailing
27
Technological forecasting & social change : an international journal
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Electronic markets : EM ; the international journal of electronic commerce and business media
22
International journal of production economics
22
International journal of retail and distribution management
22
Tourism management : research, policies, practice
22
Transportation research / E : an international journal
22
Journal of hospitality marketing & management
20
The international review of retail, distribution and consumer research
20
Cogent business & management
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Asia Pacific journal of marketing and logistics
18
Electronic commerce research and applications
18
International journal of electronic customer relationship management : IJECRM
18
Electronic markets : the international journal on networked business
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Management information systems : mis quarterly
17
International journal of contemporary hospitality management
16
European journal of operational research : EJOR
15
Journal of strategic marketing
15
Journal of organizational computing and electronic commerce
14
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ECONIS (ZBW)
45
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45
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1
Importance of the perceived quality of touchpoints for customer journey analysis : evidence from the B2B sector
Koch, Christian
;
Hartmann, Michael
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1515-1538
Persistent link: https://www.econbiz.de/10014383044
Saved in:
2
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
3
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
4
Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop
Suh, Taewon
;
Lee, Sang Bong
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1591-1619
Persistent link: https://www.econbiz.de/10014383098
Saved in:
5
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
6
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
7
SME participation in cross-border e-commerce as an entry mode to foreign markets : a driver of innovation or not?
Pan, Lipeng
;
Fu, Xiao
;
Li, Yongqing
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2327-2356
Persistent link: https://www.econbiz.de/10014418167
Saved in:
8
Exploring the key factors affecting the usage intention for cross-border e-commerce platforms based on DEMATEL and EDAS method
Lu, Yi-Hsiang
;
Yeh, Ching-Chiang
;
Liau, Tz-Wei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2517-2539
Persistent link: https://www.econbiz.de/10014418178
Saved in:
9
Information services and omnichannel retailing strategy choices of e-commerce platforms with supplier competition
Hu, Fengying
;
Zhou, Zhenglong
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2647-2689
Persistent link: https://www.econbiz.de/10014418187
Saved in:
10
The impact of anthropomorphism on customer satisfaction in chatbot commerce : an experimental study in the food sector
Klein, Katharina
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2789-2825
Persistent link: https://www.econbiz.de/10014418214
Saved in:
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