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type_genre:"Article in journal"
~isPartOf:"Electronic commerce research"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~subject:"Social web"
~subject:"Website"
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Online-Marketing
Relationship marketing
Social web
Website
Online retailing
131
Online-Handel
131
E-commerce
97
Electronic Commerce
96
Consumer behaviour
74
Konsumentenverhalten
74
Internet marketing
22
Social Web
22
Beziehungsmarketing
15
Internet
15
Personalization
14
Viral marketing
14
Virales Marketing
14
Personalisierung
13
China
10
Einzelhandel
10
Retail trade
10
Data Mining
9
Data mining
9
Digital platform
9
Digitale Plattform
9
Distribution channel
9
Preismanagement
9
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9
Vertriebsweg
9
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8
Electronic commerce
8
Confidence
7
Innovation adoption
7
Innovationsakzeptanz
7
Vertrauen
7
Consumer behavior
6
Lieferkette
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6
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5
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Article
52
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
52
Language
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English
52
Author
All
Martinez, Luis F.
3
Liu, Qihua
2
Sugumaran, Vijayan
2
Xu, Wei
2
Zhang, Liyi
2
Aham-Anyanwu, Nnanyelugo
1
Arnab, Sylvester
1
Barnes, Stuart
1
Barrutia, José M.
1
Brengman, Malaika
1
Cai, Shaohan
1
Camelier-Carvajal, Julia
1
Cao, Erbao
1
Cardoso, Sofia
1
Chakraborti, Swapnajit
1
Chan, Felix Tung Sun
1
Chang, Wei-Shiun
1
Che, Tong
1
Chen, Anran
1
Chen, Guoqing
1
Chen, Lili
1
Chen, Runyu
1
Cheng, Xusen
1
Chou, Yu-jen
1
Cui, Xiling
1
Cui, Yi
1
Distante, Damiano
1
Du, Juan
1
Du, Rong
1
Dunwell, Ian
1
Echebarria, Carmen
1
Fan, Weiguo
1
Feng, Yan
1
Flanagin, Andrew J.
1
Flavián Blanco, Carlos
1
Garrido, Alejandra
1
Giandini, Roxana
1
Gong, Taisheng
1
Guercini, Simone
1
Guo, Haiyan
1
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Electronic commerce research
Journal of retailing and consumer services
177
Journal of business research : JBR
114
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
International journal of electronic marketing and retailing : IJEMR
55
Information systems research : ISR
48
International journal of internet marketing and advertising : IJIMA
46
Journal of internet commerce
43
Journal of management information systems : JMIS
42
International journal of electronic commerce : IJEC
37
International journal of hospitality management
37
International journal of business information systems : IJBIS
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of electronic commerce research : JECR
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Technological forecasting & social change : an international journal
30
International journal of e-business research : an official publication of the Information Resources Management Association
29
International journal of retail & distribution management
29
Journal of retailing
28
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
27
Asia Pacific journal of marketing and logistics
22
Electronic commerce research and applications
22
Electronic markets : EM ; the international journal of electronic commerce and business media
22
International journal of retail and distribution management
21
Tourism management : research, policies, practice
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Cogent business & management
19
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
International journal of electronic customer relationship management : IJECRM
18
The international review of retail, distribution and consumer research
18
Electronic markets : the international journal on networked business
17
International journal of electronic business
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Psychology & marketing
16
International journal of production economics
15
Journal of strategic marketing
15
Management information systems : mis quarterly
15
International journal of consumer studies
14
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ECONIS (ZBW)
52
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52
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1
Importance of the perceived quality of touchpoints for customer journey analysis : evidence from the B2B sector
Koch, Christian
;
Hartmann, Michael
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1515-1538
Persistent link: https://www.econbiz.de/10014383044
Saved in:
2
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
3
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
4
Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop
Suh, Taewon
;
Lee, Sang Bong
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1591-1619
Persistent link: https://www.econbiz.de/10014383098
Saved in:
5
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
6
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
7
Information services and omnichannel retailing strategy choices of e-commerce platforms with supplier competition
Hu, Fengying
;
Zhou, Zhenglong
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2647-2689
Persistent link: https://www.econbiz.de/10014418187
Saved in:
8
The impact of anthropomorphism on customer satisfaction in chatbot commerce : an experimental study in the food sector
Klein, Katharina
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2789-2825
Persistent link: https://www.econbiz.de/10014418214
Saved in:
9
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
10
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
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