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type_genre:"Article in journal"
~isPartOf:"Electronic commerce research"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~subject:"Website"
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Subject
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Online-Marketing
Relationship marketing
Website
Online retailing
131
Online-Handel
131
E-commerce
97
Electronic Commerce
96
Consumer behaviour
74
Konsumentenverhalten
74
Internet marketing
22
Social Web
22
Social web
22
Beziehungsmarketing
15
Internet
15
Personalization
14
Viral marketing
14
Virales Marketing
14
Personalisierung
13
China
10
Einzelhandel
10
Retail trade
10
Data Mining
9
Data mining
9
Digital platform
9
Digitale Plattform
9
Distribution channel
9
Preismanagement
9
Pricing strategy
9
Vertriebsweg
9
Cross-border e-commerce
8
Electronic commerce
8
Confidence
7
Innovation adoption
7
Innovationsakzeptanz
7
Vertrauen
7
Consumer behavior
6
Lieferkette
6
Supply chain
6
Computerspiel
5
Customer satisfaction
5
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2
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Article
38
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
38
Language
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English
38
Author
All
Martinez, Luis F.
3
Liu, Qihua
2
Sugumaran, Vijayan
2
Xu, Wei
2
Zhang, Liyi
2
Aham-Anyanwu, Nnanyelugo
1
Barrutia, José M.
1
Brengman, Malaika
1
Camelier-Carvajal, Julia
1
Cardoso, Sofia
1
Chan, Felix Tung Sun
1
Chang, Wei-Shiun
1
Che, Tong
1
Chen, Anran
1
Chen, Runyu
1
Cheng, Xusen
1
Chou, Yu-jen
1
Cui, Xiling
1
Distante, Damiano
1
Du, Juan
1
Du, Rong
1
Echebarria, Carmen
1
Fan, Weiguo
1
Flavián Blanco, Carlos
1
Garrido, Alejandra
1
Giandini, Roxana
1
Gong, Taisheng
1
Guercini, Simone
1
Guo, Haiyan
1
Gurrea Sarasa, Raquel
1
Hartmann, Michael
1
He, Xuanfang
1
Hoang, Duc
1
Hu, Fengying
1
Hu, Xiangpei
1
Hua, Zhongsheng
1
Huang, Shan
1
Jiang, Tao
1
Jing, Nan
1
Karimov, Farhod P.
1
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Electronic commerce research
Journal of retailing and consumer services
154
Journal of business research : JBR
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
International journal of electronic marketing and retailing : IJEMR
48
International journal of internet marketing and advertising : IJIMA
44
Information systems research : ISR
37
Journal of internet commerce
36
Journal of management information systems : JMIS
36
International journal of hospitality management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of electronic commerce : IJEC
30
International journal of business information systems : IJBIS
29
International journal of retail & distribution management
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of retailing
27
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
26
Journal of electronic commerce research : JECR
26
International journal of e-business research : an official publication of the Information Resources Management Association
23
International journal of retail and distribution management
21
Technological forecasting & social change : an international journal
20
Cogent business & management
19
Journal of hospitality marketing & management
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Tourism management : research, policies, practice
19
Asia Pacific journal of marketing and logistics
18
Electronic commerce research and applications
18
International journal of electronic customer relationship management : IJECRM
18
The international review of retail, distribution and consumer research
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Electronic markets : the international journal on networked business
15
International journal of contemporary hospitality management
15
Electronic markets : EM ; the international journal of electronic commerce and business media
13
Journal of fashion marketing and management
13
Journal of international consumer marketing
13
Journal of marketing communications
13
Journal of strategic marketing
13
Management information systems : mis quarterly
13
International journal of electronic business
12
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ECONIS (ZBW)
38
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38
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1
Importance of the perceived quality of touchpoints for customer journey analysis : evidence from the B2B sector
Koch, Christian
;
Hartmann, Michael
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1515-1538
Persistent link: https://www.econbiz.de/10014383044
Saved in:
2
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
3
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
4
Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop
Suh, Taewon
;
Lee, Sang Bong
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1591-1619
Persistent link: https://www.econbiz.de/10014383098
Saved in:
5
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
6
Measurement of online review helpfulness : a formative measure development and validation
Kashyap, Rachita
;
Kesharwani, Ankit
;
Ponnam, Abhilash
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2183-2216
Persistent link: https://www.econbiz.de/10014418084
Saved in:
7
Information services and omnichannel retailing strategy choices of e-commerce platforms with supplier competition
Hu, Fengying
;
Zhou, Zhenglong
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2647-2689
Persistent link: https://www.econbiz.de/10014418187
Saved in:
8
The impact of anthropomorphism on customer satisfaction in chatbot commerce : an experimental study in the food sector
Klein, Katharina
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2789-2825
Persistent link: https://www.econbiz.de/10014418214
Saved in:
9
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
10
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
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