//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~isPartOf:"International journal of technology management : IJTM"
~isPartOf:"Journal of public policy & marketing"
~subject:"Confidence"
~subject:"Pharmaindustrie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Pharmazeutisches Produkt"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Confidence
Pharmaindustrie
Arzneimittel
15
Pharmaceuticals
15
Pharmaceutical industry
11
Advertising
3
Forschungskooperation
3
Gesundheitsversorgung
3
Health care
3
Patent
3
Pharmacology
3
Pharmakologie
3
Research collaboration
3
USA
3
United States
3
Werbung
3
Direct marketing
2
Direktmarketing
2
Gesundheitskosten
2
Health care costs
2
Patent law
2
Patentrecht
2
advertising
2
direct-to-consumer advertising
2
distraction
2
health care
2
pharmaceutical marketing
2
pharmaceuticals
2
1963-1996
1
1997-2005
1
Advertising effects
1
Arzneimittelmarkt
1
Bibliometrics
1
Bibliometrie
1
Biotechnologie-Industrie
1
Biotechnology industry
1
Colavita effect
1
Consumer behaviour
1
Customer satisfaction
1
DTC
1
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Bone, Paula Fitzgerald
1
Bosch, Frans A. J. van den
1
Critch, Elizabeth A.
1
Ganguli, Prabuddha
1
Hu, Hsin-Yi
1
Iacocca, Kathleen
1
Ishida, Chiharu
1
King, Jesse
1
Koppenhafer, Leslie
1
Langenderfer, Jeff
1
Leeuw, Bas J. de
1
Ma, Jing
1
Madrigal, Robert
1
Morgan, Carter
1
Renzelli-Cain, Roberta
1
Sheen, Margaret R.
1
Su, Yu-Shan
1
Tong, Pui Ying
1
Vallen, Beth
1
Wang, Xuefeng
1
Wilson, Anne V.
1
Wolf, Peter de
1
Wu, Feng-Shang
1
Yencha, Christopher
1
Zane, Daniel M.
1
Zhou, Xiao
1
Zhu, Donghua
1
more ...
less ...
Published in...
All
International journal of technology management : IJTM
Journal of public policy & marketing
International journal of pharmaceutical and healthcare marketing : IJPHM
39
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
33
Journal of health economics
31
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Health economics
28
Research policy : policy, management and economic studies of science, technology and innovation
18
Health marketing quarterly
17
International journal of the economics of business
16
Applied economics
11
International journal of industrial organization
11
Technological forecasting & social change : an international journal
11
Health economics review
10
International journal of pharmaceutical and healthcare marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
International journal of health economics and management
9
Review of industrial organization : RIO
9
Journal of business ethics : JOBE
8
Applied economics letters
7
International journal of intellectual property management : IJIPM
6
Journal of global marketing
6
Journal of pharmaceutical finance, economics & policy
6
Technology analysis & strategic management
6
The European journal of health economics
6
African journal of science, technology, innovation & development : AJSTID
5
European research studies
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of production economics
5
Journal of business research : JBR
5
Journal of economic behavior & organization : JEBO
5
Journal of illicit economies and development : JIED
5
Journal of investment management : JOIM
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Manufacturing & service operations management : M & SOM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
African journal of science, technology, innovation and development : AJSTID
4
Economics letters
4
Health care management science
4
Industry and innovation
4
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Using analytics to gain insights on U.S. prescription drug prices : an inductive analysis
Iacocca, Kathleen
;
Vallen, Beth
- In:
Journal of public policy & marketing
40
(
2021
)
4
,
pp. 538-557
Persistent link: https://www.econbiz.de/10012660198
Saved in:
2
Marketing and public policy implications of Dobbs V. Jackson women's health organization
Bone, Paula Fitzgerald
;
Langenderfer, Jeff
; …
- In:
Journal of public policy & marketing
42
(
2023
)
4
,
pp. 303-325
Persistent link: https://www.econbiz.de/10014381428
Saved in:
3
Clouded motives and pharmacological calvinism : how recreational use of a drug affects moral judgments of its medical use
Wilson, Anne V.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 304-318
Persistent link: https://www.econbiz.de/10013384448
Saved in:
4
The role of social norms on direct-to-physician pharmaceutical marketing payment acceptance
Tong, Pui Ying
;
Yencha, Christopher
;
Ishida, Chiharu
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 336-352
Persistent link: https://www.econbiz.de/10013384450
Saved in:
5
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
6
Look, puppies! : a visual content analysis of required risk statements embedded in direct-to-consumer pharmaceutical advertising
King, Jesse
;
Koppenhafer, Leslie
;
Madrigal, Robert
- In:
Journal of public policy & marketing
40
(
2021
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012534332
Saved in:
7
How can small firms benefit from open innovation? : the case of new drug development in Taiwan
Su, Yu-Shan
;
Hu, Hsin-Yi
;
Wu, Feng-Shang
- In:
International journal of technology management : IJTM
72
(
2016
)
1/3
,
pp. 61-82
Persistent link: https://www.econbiz.de/10011685440
Saved in:
8
Analysis on patent collaborative patterns for emerging technologies : a case study of nano-enabled drug delivery
Ma, Jing
;
Wang, Xuefeng
;
Zhu, Donghua
;
Zhou, Xiao
- In:
International journal of technology management : IJTM
69
(
2015
)
3/4
,
pp. 210-228
Persistent link: https://www.econbiz.de/10011586181
Saved in:
9
Evolving relations between the pharmaceutical industry and public sector research
Sheen, Margaret R.
- In:
International journal of technology management : IJTM
25
(
2003
)
3/4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10001932201
Saved in:
10
Global pharmaceutical industry : intellectual wealth and asset protection
Ganguli, Prabuddha
- In:
International journal of technology management : IJTM
25
(
2003
)
3/4
,
pp. 284-313
Persistent link: https://www.econbiz.de/10001932211
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->