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type_genre:"Article in journal"
~isPartOf:"Journal of public policy & marketing"
~subject:"Pharmaceuticals"
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Search: subject_exact:"Pharmazeutisches Produkt"
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Pharmaceuticals
Arzneimittel
8
Pharmaceutical industry
6
Pharmaindustrie
6
Advertising
3
Gesundheitsversorgung
3
Health care
3
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3
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advertising
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distraction
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health care
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pharmaceutical marketing
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pharmaceuticals
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Article in journal
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King, Jesse
2
Koppenhafer, Leslie
2
Madrigal, Robert
2
Yencha, Christopher
2
Bone, Paula Fitzgerald
1
Critch, Elizabeth A.
1
Gauri, Dinesh Kumar
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Iacocca, Kathleen
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Ishida, Chiharu
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Jindal, Rupinder P.
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Langenderfer, Jeff
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Liu, Lu
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Renzelli-Cain, Roberta
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Tong, Pui Ying
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Journal of public policy & marketing
Journal of health economics
118
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
109
International journal of pharmaceutical and healthcare marketing : IJPHM
79
Health affairs : at the intersection of health, health care, and policy
55
Health marketing quarterly
52
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Health economics review
33
Applied economics
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
The European journal of health economics
28
Research policy : policy, management and economic studies of science, technology and innovation
27
International journal of health economics and management
26
International journal of the economics of business
25
Journal of illicit economies and development : JIED
24
Journal of pharmaceutical finance, economics & policy
24
Applied economics letters
22
Economics letters
21
Journal of research in pharmaceutical economics
21
The American economic review
21
American economic journal : a journal of the American Economic Association
20
European journal of operational research : EJOR
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
International journal of industrial organization
20
Journal of economic behavior & organization : JEBO
20
Health care management science
18
The journal of law & economics
18
International journal of health care finance and economics
17
Journal of public economics
17
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
17
International journal of pharmaceutical and healthcare marketing
16
Omega : the international journal of management science
16
Review of industrial organization : RIO
15
Technological forecasting & social change : an international journal
15
The B.E. journal of economic analysis & policy
15
Manufacturing & service operations management : M & SOM
14
Southern economic journal
14
International journal of intellectual property management : IJIPM
13
International journal of production economics
13
Health care management science : a new journal serving the international health care management community
12
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ECONIS (ZBW)
8
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1
Using analytics to gain insights on U.S. prescription drug prices : an inductive analysis
Iacocca, Kathleen
;
Vallen, Beth
- In:
Journal of public policy & marketing
40
(
2021
)
4
,
pp. 538-557
Persistent link: https://www.econbiz.de/10012660198
Saved in:
2
Marketing and public policy implications of Dobbs V. Jackson women's health organization
Bone, Paula Fitzgerald
;
Langenderfer, Jeff
; …
- In:
Journal of public policy & marketing
42
(
2023
)
4
,
pp. 303-325
Persistent link: https://www.econbiz.de/10014381428
Saved in:
3
Clouded motives and pharmacological calvinism : how recreational use of a drug affects moral judgments of its medical use
Wilson, Anne V.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 304-318
Persistent link: https://www.econbiz.de/10013384448
Saved in:
4
The role of social norms on direct-to-physician pharmaceutical marketing payment acceptance
Tong, Pui Ying
;
Yencha, Christopher
;
Ishida, Chiharu
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 336-352
Persistent link: https://www.econbiz.de/10013384450
Saved in:
5
A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse
;
Yencha, Christopher
;
Koppenhafer, Leslie
; …
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
Saved in:
6
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
7
The role of patient satisfaction in hospitals' medicare reimbursements
Liu, Lu
;
Gauri, Dinesh Kumar
;
Jindal, Rupinder P.
- In:
Journal of public policy & marketing
40
(
2021
)
4
,
pp. 558-570
Persistent link: https://www.econbiz.de/10012660199
Saved in:
8
Look, puppies! : a visual content analysis of required risk statements embedded in direct-to-consumer pharmaceutical advertising
King, Jesse
;
Koppenhafer, Leslie
;
Madrigal, Robert
- In:
Journal of public policy & marketing
40
(
2021
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012534332
Saved in:
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