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type_genre:"Article in journal"
~isPartOf:"Journal of public policy & marketing"
~subject:"Pharmaindustrie"
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Pharmaindustrie
Arzneimittel
8
Pharmaceuticals
8
Pharmaceutical industry
6
Advertising
3
Gesundheitsversorgung
3
Health care
3
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advertising
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distraction
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pharmaceutical marketing
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pharmaceuticals
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Article in journal
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Bone, Paula Fitzgerald
1
Critch, Elizabeth A.
1
Iacocca, Kathleen
1
Ishida, Chiharu
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King, Jesse
1
Koppenhafer, Leslie
1
Langenderfer, Jeff
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Madrigal, Robert
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Morgan, Carter
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Renzelli-Cain, Roberta
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Tong, Pui Ying
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Vallen, Beth
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Journal of public policy & marketing
International journal of pharmaceutical and healthcare marketing : IJPHM
36
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
33
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Journal of health economics
29
Health economics
26
Research policy : policy, management and economic studies of science, technology and innovation
18
Health marketing quarterly
17
International journal of the economics of business
16
Applied economics
11
Technological forecasting & social change : an international journal
11
Health economics review
10
International journal of industrial organization
10
International journal of pharmaceutical and healthcare marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Review of industrial organization : RIO
9
International journal of health economics and management
8
Journal of business ethics : JOBE
8
International journal of intellectual property management : IJIPM
6
Journal of global marketing
6
Journal of pharmaceutical finance, economics & policy
6
Technology analysis & strategic management
6
The European journal of health economics
6
African journal of science, technology, innovation & development : AJSTID
5
Applied economics letters
5
European research studies
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of production economics
5
International journal of technology management : IJTM
5
Journal of business research : JBR
5
Journal of economic behavior & organization : JEBO
5
Journal of illicit economies and development : JIED
5
Journal of investment management : JOIM
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Manufacturing & service operations management : M & SOM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
African journal of science, technology, innovation and development : AJSTID
4
Economics letters
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Health care management science
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ECONIS (ZBW)
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1
Using analytics to gain insights on U.S. prescription drug prices : an inductive analysis
Iacocca, Kathleen
;
Vallen, Beth
- In:
Journal of public policy & marketing
40
(
2021
)
4
,
pp. 538-557
Persistent link: https://www.econbiz.de/10012660198
Saved in:
2
Marketing and public policy implications of Dobbs V. Jackson women's health organization
Bone, Paula Fitzgerald
;
Langenderfer, Jeff
; …
- In:
Journal of public policy & marketing
42
(
2023
)
4
,
pp. 303-325
Persistent link: https://www.econbiz.de/10014381428
Saved in:
3
Clouded motives and pharmacological calvinism : how recreational use of a drug affects moral judgments of its medical use
Wilson, Anne V.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 304-318
Persistent link: https://www.econbiz.de/10013384448
Saved in:
4
The role of social norms on direct-to-physician pharmaceutical marketing payment acceptance
Tong, Pui Ying
;
Yencha, Christopher
;
Ishida, Chiharu
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 336-352
Persistent link: https://www.econbiz.de/10013384450
Saved in:
5
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
6
Look, puppies! : a visual content analysis of required risk statements embedded in direct-to-consumer pharmaceutical advertising
King, Jesse
;
Koppenhafer, Leslie
;
Madrigal, Robert
- In:
Journal of public policy & marketing
40
(
2021
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012534332
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