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~isPartOf:"Marketing intelligence & planning"
~subject:"Brand management"
~subject:"Soziale Werte"
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Marketing intelligence & planning
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1
Green pride in sustainable versus premium brand decisions
Maior, Cecilia Souto
;
Mantovani, Danielle
;
Pinto, Diego …
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 821-836
Persistent link: https://www.econbiz.de/10013393563
Saved in:
2
Personal and social norms in responsible computer acquisition
Yeow, Paul H. P.
;
Yee Leng Lee
;
Yee Yen Yuen
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 884-897
Persistent link: https://www.econbiz.de/10013393585
Saved in:
3
The influence of cultural values on green purchase behaviour
Nguyen, Ninh
;
Lobo, Antonio
;
Greenland, Steven
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 377-396
Persistent link: https://www.econbiz.de/10011706986
Saved in:
4
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
5
Effects of green brand on green purchase intention
Huang, Yi-chun
;
Yang, Minli
;
Wang, Yu-chun
- In:
Marketing intelligence & planning
32
(
2014
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10010380729
Saved in:
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