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type_genre:"Article in journal"
~isPartOf:"Qualitative market research : an international journal"
~type_genre:"Lehrbuch"
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Fashion
11
Mode
11
Consumer behaviour
6
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Frauen
4
Women
4
Bekleidungsindustrie
3
Clothing industry
3
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Akram, Selina
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Chen, Cheng-Hao Steve
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Qualitative market research : an international journal
Journal of fashion marketing and management
216
Journal of retailing and consumer services
78
Journal of business research : JBR
67
Journal of global fashion marketing : JGfM
55
International journal of consumer studies
33
International journal of production economics
29
International journal of retail & distribution management
27
Cogent business & management
20
The international review of retail, distribution and consumer research
20
Business history
17
Asia Pacific journal of marketing and logistics
16
Young consumers : insight and ideas for responsible marketers
15
International journal of business and globalisation : IJBG
14
International journal of retail and distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
The journal of brand management : an international journal
13
Transportation research / E : an international journal
13
International journal of production research
12
Psychology & marketing
12
The journal of product & brand management
12
Technological forecasting & social change : an international journal
11
Journal of Islamic marketing
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
History of retailing and consumption
8
Journal of economic geography
8
Journal of international consumer marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Business history review
7
Cleaner and responsible consumption
7
European management journal
7
International journal of advertising : the review of marketing communications
7
Journal of consumer behaviour
7
Journal of marketing management : MM
7
Manufacturing & service operations management : M & SOM
7
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
7
Journal of business anthropology
6
Journal of consumer behaviour : an international research review
6
Journal of consumer marketing
6
Journal of macromarketing
6
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
Impact of the pandemic on social media influencer marketing in fashion : a qualitative study
Le, Kent
;
Aydin, Gokhan
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 449-469
Persistent link: https://www.econbiz.de/10014338509
Saved in:
2
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
3
Understanding the different types of UGC participants and social context for fashion brands : insights from social media platforms
Naeem, Muhammad
;
Ozuem, Wilson
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 181-204
Persistent link: https://www.econbiz.de/10013380423
Saved in:
4
The discontinuous evolution of women’s fashion in China
Hughes, Mine Üçok
;
Eckhardt, Giana M.
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
4
,
pp. 391-408
Persistent link: https://www.econbiz.de/10011497097
Saved in:
5
Country-of-origin and emerging countries : revisiting a complex relationship
Touzani, Mourad
;
Fatman, Smaoui
;
Meriem, Labidi Mouna
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10010491601
Saved in:
6
Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
7
Fashion globally : a cross-cultural and generational examination
Fowler, Jie G.
;
Reisenwitz, Timothy H.
;
Fowler, Aubrey R.
- In:
Qualitative market research : an international journal
17
(
2014
)
3
,
pp. 172-191
Persistent link: https://www.econbiz.de/10010389565
Saved in:
8
Competitive priorities and supply chain strategy in the fashion industry
Kim, Bowon
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 214-242
Persistent link: https://www.econbiz.de/10009754915
Saved in:
9
Intenationalisation strategy of iconic Malaysian high fashion brands
Loo, Benaliza Kung-ying
;
Hackley, Christopher E.
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 406-420
Persistent link: https://www.econbiz.de/10010127851
Saved in:
10
Queering beauty : fatshionistas in the fatosphere
Gurrieri, Lauren
;
Cherrier, Hélène
- In:
Qualitative market research : an international journal
16
(
2013
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10009765592
Saved in:
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