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type_genre:"Article in journal"
~language:"eng"
~subject:"Sponsorship"
~type_genre:"Amtliche Publikation"
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ECONIS (ZBW)
9
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1
Fans' monetary evaluation of traditional and sponsored stadium names in the German Bundesliga
Boronczyk, Felix
;
Zarins, Niklas
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
6
,
pp. 768-787
Persistent link: https://www.econbiz.de/10013482786
Saved in:
2
Measuring the effectiveness of facility naming rights sponsorships
Martin, David S.
;
Bourdeau, Brian L.
;
Stephan, John
- In:
Journal of business research : JBR
110
(
2020
),
pp. 51-64
Persistent link: https://www.econbiz.de/10012237822
Saved in:
3
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
4
Corporate renaming of stadiums, team identification, and threat to distinctiveness
Reysen, Stephen
;
Snider, Jamie S.
;
Branscombe, Nyla R.
- In:
Journal of sport management : the official journal of …
26
(
2012
)
4
,
pp. 350-357
Persistent link: https://www.econbiz.de/10009581475
Saved in:
5
Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship : development of a theoretical framework
Chen, Kenneth K.
;
Zhang, James J.
- In:
Sport management review
14
(
2011
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10009160478
Saved in:
6
Is sport becoming too commercialised? : the Houston Astros' public relations crisis
Jensen, Ric
;
Butler, Bryan
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10003678064
Saved in:
7
A stadium by any other name : the value of naming rights
Leeds, Eva Marikova
;
Leeds, Michael A.
;
Pistolet, Irina
- In:
Journal of sports economics
8
(
2007
)
6
,
pp. 581-595
Persistent link: https://www.econbiz.de/10003635152
Saved in:
8
What's in a name?: Price variation in sport facility naming rights
DeSchriver, Timothy D.
;
Jensen, Paul E.
- In:
Eastern economic journal
29
(
2003
)
3
,
pp. 359-376
Persistent link: https://www.econbiz.de/10001774999
Saved in:
9
Play ball at my house : the value of naming rights in sports complexes/ by Carol Boyer; Stephen J. Ciccone; Yvette S. Harman; Philip Swicegood
Boyer, Carol
;
Ciccone, Stephen J.
;
Harman, Yvette S.
; …
- In:
The southern business & economic journal
26
(
2003
)
3/4
,
pp. 103-118
Persistent link: https://www.econbiz.de/10002627304
Saved in:
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