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type_genre:"Article in journal"
~person:"Aikin, Kathryn J."
~person:"Kyle, Margaret K."
~subject:"Pharmaindustrie"
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Pharmaindustrie
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Aikin, Kathryn J.
Kyle, Margaret K.
Lichtenberg, Frank R.
12
Granlund, David
8
Lo, Andrew W.
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Dalen, Dag Morten
7
Stargardt, Tom
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Brekke, Kurt R.
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Chatterjee, Chirantan
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Comanor, William S.
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Nauriyal, D. K.
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Padula, Anna
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Vernon, John A.
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Zhao, Yao
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Health marketing quarterly
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Innovation policy and the economy
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International journal of industrial organization
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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The Rand journal of economics
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1
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
Incentives for pharmaceutical innovation : what's working, what's lacking
Kyle, Margaret K.
- In:
International journal of industrial organization
84
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013435532
Saved in:
3
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
4
The alignment of innovation policy and social welfare : evidence from pharmaceuticals
Kyle, Margaret K.
- In:
Innovation policy and the economy
20
(
2020
),
pp. 95-123
Persistent link: https://www.econbiz.de/10012415111
Saved in:
5
The single market in pharmaceuticals
Kyle, Margaret K.
- In:
Review of industrial organization : RIO
55
(
2019
)
1
,
pp. 111-135
Persistent link: https://www.econbiz.de/10012159497
Saved in:
6
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
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7
An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
Saved in:
8
The role of firm characteristics in pharmaceutical product launches
Kyle, Margaret K.
- In:
The Rand journal of economics
37
(
2006
)
3
,
pp. 602-618
Persistent link: https://www.econbiz.de/10003463005
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