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type_genre:"Aufsatz im Buch"
~isPartOf:"Advances in National Brand and Private Label Marketing : 10th International Conference, 2023"
~isPartOf:"Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence"
~subject:"Einzelhandelspreis"
~subject:"Handelsmarke"
~type_genre:"Bibliografie enthalten"
~type_genre:"Bibliography included"
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Einzelhandelspreis
Handelsmarke
Store brand
6
Brand management
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Consumer behaviour
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5
Markenführung
5
Brand
4
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4
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Retail trade
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Online grocery shopping
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Belaid, Samy
1
Brüggemann, Philipp
1
D’Arco, Mario
1
Fehri, Dorsaf
1
Fudurić, Morana
1
Gangopadhyay, Soumik
1
Garg, Priyanka
1
Horvat, Sandra
1
Karoui, Sedki
1
Lacoeuilhe, Jérôme
1
Marino, Vittoria
1
Resciniti, Riccardo
1
Schultz, Carsten D.
1
Siddhanta, Somroop
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
Neue Ansätze in Markenforschung und Markenführung
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
4
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
3
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
3
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
3
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
3
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
2
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Trademarks, brands, and competitiveness
2
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
Advancing insights on brand management
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Berichte aus der Betriebswirtschaft
1
Brand management ; Vol. 4
1
Business reengineering : effizientes Neugestalten von Geschäftsprozessen
1
Capital for our time : the economic, legal, and management challenges of intellectual capital
1
Challenges for the trade of Central and Southeast Europe
1
Competitiveness and the value of intangible assets : [proceedings of the Conference on 'Intangible Assets and the Competitiveness of the European Economy', held in Louvain-la-Neuve on 29-30 April 1999]
1
Competitiveness und Ethik : mit 12 Tabellen
1
Contemporary case studies on fashion production, marketing and operations
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Diversity in European marketing : text and cases
1
Duisburger betriebswirtschaftliche Schriften
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Economic and legal issues in intellectual property
1
Economies et sociétés ; 49,3
1
Einkauf : die unterschätzte Macht ; wie ein guter Einkauf den Unternehmenswert steigert - Erfolgsbeispiele aus der Praxis
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
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ECONIS (ZBW)
6
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1
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
2
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
3
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
4
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
5
Change of a changing trend : Indian retail movement : an analysis of private labels
Gangopadhyay, Soumik
;
Siddhanta, Somroop
- In:
Managing corporate responsibility and risk for …
,
(pp. 321-327)
.
2010
Persistent link: https://www.econbiz.de/10009248474
Saved in:
6
Private labels and branding in Indian retail
Garg, Priyanka
- In:
Managing corporate responsibility and risk for …
,
(pp. 456-464)
.
2010
Persistent link: https://www.econbiz.de/10009259605
Saved in:
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