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type_genre:"Aufsatzsammlung"
~isPartOf:"Journal of business ethics : JOBE"
~subject:"Unternehmensethik"
~type_genre:"Article in journal"
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Unternehmensethik
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35
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7
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Journal of business ethics : JOBE
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2
Journal of Islamic marketing : JIMA
2
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International journal of business governance & ethics : IJBGE
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International journal of islamic marketing and branding
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International review on public and non-profit marketing
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Journal of Contemporary Issues in Business and Government
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Journal of business ethics : JBE
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ECONIS (ZBW)
6
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1
The ethics of gamification in a marketing context
Thorpe, Andrea Stevenson
;
Roper, Stephen
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
Saved in:
2
Explicating ethical corporate marketing : insights from the BP Deepwater Horizon catastrophe ; the ethical brand that exploded and then imploded
Balmer, John M. T.
;
Powell, Shaun M.
;
Greyser, Stephen A.
- In:
Journal of business ethics : JOBE
102
(
2011
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009297363
Saved in:
3
Symposium: Ethical corporate marketing
Balmer, John M. T.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009297367
Saved in:
4
Strategic risk-taking propensity: the role of ethical climate and marketing output control
Saini, Amit
;
Martin, Kelly D.
- In:
Journal of business ethics : JOBE
90
(
2009
)
4
,
pp. 593-606
Persistent link: https://www.econbiz.de/10003963091
Saved in:
5
A framework for ethical conformity in marketing
Martin, Kelly D.
;
Johnson, Jean L.
- In:
Journal of business ethics : JOBE
80
(
2008
)
1
,
pp. 103-109
Persistent link: https://www.econbiz.de/10003732707
Saved in:
6
An ethical framework for the marketing of corporate social responsibility
Ven, Bert van de
- In:
Journal of business ethics : JOBE
82
(
2008
)
2
,
pp. 339-352
Persistent link: https://www.econbiz.de/10003779222
Saved in:
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