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type_genre:"Case study"
~subject:"Marketing management"
~type_genre:"Book section"
~type_genre:"Statistik"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Marketing management
Advertising effects
647
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647
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145
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137
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Green advertising and the reluctant consumer
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Marketing mix decisions : new perspectives and practices
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Web 2.0 : neue Perspektiven für Marketing und Medien
2
A master class in brand planning : the timeless works of Stephen King
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advertising in new formats and media : current research and implications for marketers
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
Celebrity, convergence and transformation
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Engaging consumers through branded entertainment and convergent media
1
Essener Beiträge zur empirischen Wirtschaftsforschung : Festschrift für Prof. Dr. Walter Assenmacher
1
European journal of marketing : EJM
1
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
1
Global marketing strategies for the promotion of luxury goods
1
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
1
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
1
Journal of marketing communications
1
Leveraging computer-mediated marketing environments
1
Marktpsychologie
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
New developments and approaches in consumer behavior research
1
Operations research proceedings 2001 : selected papers of the International Conference on Operations Research (OR 2001) ; Duisburg, September 3-5, 2001 ; with 38 tables
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
1
Ratgeber Marketing-Praxis
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Sustainability in Business Management
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ECONIS (ZBW)
46
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1
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
2
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
3
The relationship between product placement and shopping intentions on Instagram
Suková, Lenka
;
Míková, Ladislava
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 177-206)
.
2022
Persistent link: https://www.econbiz.de/10013343574
Saved in:
4
Calculation of facebook marketing effectiveness in terms of ROI
Semerádová, Tereza
;
Weinlich, Petr
- In:
Leveraging computer-mediated marketing environments
,
(pp. 286-310)
.
2019
Persistent link: https://www.econbiz.de/10011971361
Saved in:
5
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
- In:
Celebrity, convergence and transformation
,
(pp. 213-232)
.
2018
Persistent link: https://www.econbiz.de/10011737154
Saved in:
6
Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 281-295)
.
2017
Persistent link: https://www.econbiz.de/10011540401
Saved in:
7
Communicating brands in an increasingly complex and global environment
Ruiz Mafe, Carla
(
ed.
);
Aldas-Manzano, Joaquin
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011855051
Saved in:
8
Conceptualizing and measuring content marketing in luxury firms : an exploratory analysis
Rancati, Elisa
;
Gordini, Niccolo
;
Capatina, Alexandru
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 109-132)
.
2016
Persistent link: https://www.econbiz.de/10011484651
Saved in:
9
From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
10
User-generated-content : concept, typology, and marketing outcomes
Martí-Parreño, José
;
Scribner, Lisa L.
;
Ruiz Mafe, Carla
- In:
Engaging consumers through branded entertainment and …
,
(pp. 221-241)
.
2015
Persistent link: https://www.econbiz.de/10011389620
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