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type_genre:"Collection of articles written by one author"
~subject:"Beziehungsmarketing"
~subject:"Strategisches Management"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Marketing-Kommunikation"
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Beziehungsmarketing
Strategisches Management
Marketing management
1,103
Marketingmanagement
1,103
Theorie
518
Theory
518
Deutschland
461
Germany
452
Marketing
236
Consumer behaviour
142
Konsumentenverhalten
142
Relationship marketing
114
Wettbewerbsstrategie
68
Marktforschung
66
Erfolgsfaktor
65
Market research
64
Marketingstrategie
63
Competitive strategy
61
Success factor
53
Internationales Marketing
49
International marketing
48
Distribution channel
45
Vertriebsweg
45
Innovationsmanagement
44
Markenartikel
43
Unternehmen
43
Innovation management
42
Brand
41
Marktsegmentierung
41
Einzelhandel
38
Schweiz
38
Brand management
37
Kommunikation
37
Markenführung
37
Markenpolitik
37
Switzerland
37
USA
37
Welt
37
World
37
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Collection of articles written by one author
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Article in journal
1,371
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1,371
Aufsatz im Buch
294
Book section
294
Thesis
167
Graue Literatur
118
Non-commercial literature
118
Collection of articles of several authors
113
Sammelwerk
113
Lehrbuch
99
Textbook
86
Aufsatzsammlung
79
Bibliografie enthalten
79
Bibliography included
79
Case study
72
Fallstudie
72
Arbeitspapier
67
Working Paper
67
Ratgeber
48
Guidebook
46
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34
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34
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24
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16
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German
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English
30
French
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Sheth, Jagdish N.
3
Dömer, Markus
2
Faßnacht, Martin
2
Goertz, Susanne
2
Görgen, Frank
2
Heckner, Frank
2
Irmscher, Markus
2
Kraus, Florian
2
Mattmüller, Roland
2
Netzer, Frithjof
2
Nießing, Jörg
2
Schaller, Christian
2
Schulz, Bernhard
2
Seifert, Andreas
2
Stafflage, Marcel
2
Thiesing, Ernst-Otto
2
Varadarajan, Rajan
2
Baranek, Elke
1
Barwitz, Niklas
1
Baur, Michael
1
Becker, Niels
1
Bell, David R.
1
Bergmann, Gustav
1
Bergsiek, Micha
1
Bharadwaj, Sundar
1
Boenigk, Silke
1
Bolsenkötter, Frank
1
Bonnemeier, Sebastian
1
Brade, Kerstin Hiska
1
Bäumler, Oliver Otto
1
Crisand, Marcel
1
Danner, Marc
1
Dannewald, Till
1
Decker, Alexander
1
Decker, Alexander J.
1
Deseniss, Alexander
1
Dorner, Babette
1
Droll, Mathias
1
Eichenberger, Heiner
1
Eurich, Andreas
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RWTH Aachen
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Fördergesellschaft Marketing an der Universität Augsburg
1
Helmut-Schmidt-Universität
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Universität Mannheim
1
Universität St. Gallen
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
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Europäische Hochschulschriften / 5
16
Gabler Edition Wissenschaft
14
Schriften zu Marketing und Management
8
Neue betriebswirtschaftliche Forschung : Nbf
6
Marktorientierte Unternehmensführung
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Schriftenreihe Strategisches Management
3
Berichte aus der Betriebswirtschaft
2
Berner betriebswirtschaftliche Schriften
2
Bochumer wirtschaftswissenschaftliche Studien
2
DUV / Wirtschaftswissenschaft
2
Edition Wissenschaft - Apprimus
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
Gabler-Edition Wissenschaft
2
Hamburger Schriften zur Marketingforschung
2
Kundenmanagement & Electronic Commerce
2
Legends in strategic marketing
2
Schriften zu Marketing und Handel
2
Schriften zum innovativen Marketing
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Schriftenreihe Unternehmensführung und Marketing
2
Springer-Gabler Research
2
SpringerLink / Bücher
2
Strategisches Marketingmanagement
2
Technological economics
2
Apprimus Edition Wissenschaft
1
Basler Schriften zum Marketing
1
Betriebswirtschaftliche Abhandlungen
1
Betriebswirtschaftslehre für Technologie und Innovation
1
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
1
Contributions to Management Science
1
Doctoral thesis / Department of Business Administration, University of Uppsala
1
Duisburger volkswirtschaftliche Schriften
1
EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Europäische Hochschulschriften / 40
1
FGF-Entrepreneurship-research-Monographien
1
Fachbibliothek Marktbereich
1
Fortschritt-Berichte VDI / 16
1
Gabler Edition Wissenschaft / Interaktives Marketing
1
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ECONIS (ZBW)
200
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Direct-to-Consumer (D2C) strategies of established consumer goods manufacturers : a dynamic capability perspective
Lienhard, Severin
-
2023
Persistent link: https://www.econbiz.de/10014293048
Saved in:
3
Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan
-
2021
Persistent link: https://www.econbiz.de/10012799160
Saved in:
4
Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Sundermann, Larissa M.
-
2020
Persistent link: https://www.econbiz.de/10012310817
Saved in:
5
Dual orientation research: collision or collusion? : the interaction of a return-on-marketing orientation and a relationship marketing orientation
Weber, Verena
-
2019
Persistent link: https://www.econbiz.de/10012157349
Saved in:
6
The market-orientated learning organization
Thimmel, Sascha Andreas
-
2018
Persistent link: https://www.econbiz.de/10011852677
Saved in:
7
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
Ptok, Annette
-
2018
Persistent link: https://www.econbiz.de/10011854433
Saved in:
8
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
9
Are you talking to me? : addressing consumers in a globalised world
Lenoir, Anne-Sophie Irène Andrée
-
2015
Persistent link: https://www.econbiz.de/10011406504
Saved in:
10
Market orientation in large firms : a longitudinal investigation of antecedents and consequences
Peuker, Victoria
-
2019
Persistent link: https://www.econbiz.de/10012403853
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