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type_genre:"Dissertation u.a. Prüfungsschriften"
~isPartOf:"Journal of global marketing"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Search: subject_exact:"Werbung"
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Advertising
33
Werbung
33
Advertising effects
23
Werbewirkung
23
Consumer behaviour
15
Konsumentenverhalten
15
Cultural identity
8
Kulturelle Identität
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International marketing
6
Internationales Marketing
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advertising
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Dissertation u.a. Prüfungsschriften
Article in journal
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Aufsatz in Zeitschrift
33
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English
33
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Desmarais, Fabrice
3
Hornikx, Jos
3
Czarnecka, Barbara
2
Manrai, Ajay K.
2
Abu Farha, Allam K.
1
Akaah, Ishmael P.
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Arora, Nilesh
1
Bakir, Aysen
1
Billore, Aditya
1
Boyle, Brett
1
Brennan, Ross
1
Butt, Irfan
1
Chen, Huan
1
Cheong, Yunjae
1
Chetioui, Youssef
1
Choi, Jin-A.
1
Cobbs, Joe
1
Dadzie, Kofi Q.
1
Darmawan, Ida
1
DelVecchio, Devon
1
Dodoo, Naa Amponsah
1
Ghanem, Salma
1
Groza, Mark D.
1
Gupta, Manali
1
Heuvel, Jauke van den
1
Hill, John S.
1
Huh, Jisu
1
Jae, Haeran
1
Janssen, Anne
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Jayasimha, K. R.
1
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1
Ju, Ilyoung
1
Kalliny, Morris
1
Keegan, Warren J.
1
Keles, Serap
1
Koku, Paul Sergius
1
Lalwani, Ashok K.
1
Lebdaoui, Hind
1
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Journal of global marketing
Journal of advertising research
206
International journal of advertising : the review of marketing communications
201
Journal of advertising
181
International journal of advertising : the quarterly review of marketing communications
178
Journal of advertising : official publication of the American Academy of Advertising
161
Journal of business research : JBR
158
Journal of marketing communications
146
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of promotion management : JPM
81
Journal of historical research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of operational research : EJOR
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
International journal of internet marketing and advertising : IJIMA
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Health marketing quarterly
48
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
34
Marketing letters : a journal of research in marketing
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Journal of international consumer marketing
26
Marketing : ZFP ; journal of research and management
26
Applied economics
24
Information economics and policy : IEP
24
International journal of consumer studies
24
Journal of marketing research
24
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
Quantitative marketing and economics : QME
23
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ECONIS (ZBW)
33
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1
Corporate social responsibility, advertising intensity, and performance : the importance of national philanthropic environments
Semenov, Alexey V.
;
Randrianasolo, Arilova A.
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10014515036
Saved in:
2
Perceptions of hard sell and soft sell vocal styles across countries : lessons from France and New Zealand
Desmarais, Fabrice
;
Vignolles, Alexandra
;
Mukherjee, …
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 212-236
Persistent link: https://www.econbiz.de/10015050013
Saved in:
3
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
4
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
5
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
6
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
7
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
8
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
9
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
10
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
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