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type_genre:"Dissertation u.a. Prüfungsschriften"
~isPartOf:"Journal of marketing"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Search: subject_exact:"Werbung"
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Advertising
42
Werbung
42
Advertising effects
20
Werbewirkung
20
Consumer behaviour
16
Konsumentenverhalten
16
advertising
15
Internet marketing
11
Online-Marketing
11
Marketing management
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digital advertising
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42
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Dissertation u.a. Prüfungsschriften
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42
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English
42
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Wilbur, Kenneth C.
4
Katona, Zsolt
3
Becker, Maren
2
Gordon, Brett R.
2
Hoffmann, Arvid O. I.
2
Jerath, Kinshuk
2
Narayanan, Sridhar
2
Reinartz, Werner J.
2
Shin, Jiwoong
2
Stremersch, Stefan
2
Agrawal, Nidhi
1
Allard, Thomas
1
Antia, Kersi D.
1
Aspara, Jaakko
1
Batra, Rajeev
1
Berkmann, Manuel
1
Cheong, Chee Seng
1
Cooney, Kevin J.
1
Cox, Anthony D.
1
Cox, Dena
1
Currim, Imran S.
1
Dahlén, Micael
1
Dall'Olio, Filippo
1
Dong, Beibei
1
Dost, Florian
1
Du, Rex Yuxing
1
Eisend, Martin
1
Everdingen, Yvonne Maria van
1
Fang, Eric
1
Fisher, Robert J.
1
Fraser, Cynthia
1
Gangwar, Manish
1
Gao, Haibing
1
Gensler, Sonja
1
Ghosh Dastidar, Ayan
1
Grewal, Dhruv
1
Grewal, Rajdeep
1
Griffin, Dale
1
Haenlein, Michael
1
Hanssens, Dominique M.
1
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Journal of marketing
Journal of advertising research
208
International journal of advertising : the review of marketing communications
206
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of operational research : EJOR
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of industrial organization
53
International journal of internet marketing and advertising : IJIMA
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
34
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Journal of international consumer marketing
26
Marketing : ZFP ; journal of research and management
26
Applied economics
24
Information economics and policy : IEP
24
International journal of consumer studies
24
Journal of marketing research
24
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
Quantitative marketing and economics : QME
23
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ECONIS (ZBW)
42
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42
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1
The role of advertising in high-tech medical procedures : evidence from robotic surgeries
Yoon, Tae Jung
;
Kim, TI Tongil
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014582827
Saved in:
2
Tales of two channels : digital advertising performance between ai recommendation and user subscription channels
Dong, Beibei
;
Zhuang, Mengzhou
;
Fang, Eric
;
Huang, Minxue
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 141-162
Persistent link: https://www.econbiz.de/10014582909
Saved in:
3
Tarred with the same brush? : advertising share of voice and stock price synchronicity
Cheong, Chee Seng
;
Hoffmann, Arvid O. I.
;
Zurbruegg, Ralf
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 118-140
Persistent link: https://www.econbiz.de/10012662145
Saved in:
4
The impact of advertising creative strategy on advertising elasticity
Dall'Olio, Filippo
;
Vakratsas, Demetrios
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10013474255
Saved in:
5
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
6
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
7
Societal spillovers of TV advertising : social distancing during a public health crisis
Ghosh Dastidar, Ayan
;
Sunder, Sarang
;
Shah, Denish
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10014245095
Saved in:
8
Does disclosure of advertising spending help investors and analysts?
Moon, Sungkyun
;
Tuli, Kapil R.
;
Mukherjee, Anirban
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10014245098
Saved in:
9
The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei
;
Yang, Xiaojing
;
Jiang, Yuwei
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
Saved in:
10
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
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