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type_genre:"Dissertation u.a. Prüfungsschriften"
~isPartOf:"Journal of promotion management : JPM"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Search: subject_exact:"Werbung"
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Advertising
82
Werbung
82
Advertising effects
53
Werbewirkung
53
Consumer behaviour
41
Konsumentenverhalten
41
Internet marketing
17
Online-Marketing
17
advertising
17
Brand image
12
Markenimage
12
Brand management
11
Markenführung
11
Celebrity endorsement
8
Celebrity-Werbung
8
Brand
7
Markenartikel
7
Cultural identity
6
Kulturelle Identität
6
Marketing management
6
Marketingmanagement
6
Public relations
6
Öffentlichkeitsarbeit
6
Green marketing
5
Product Placement
5
Product placement
5
advertising effectiveness
5
Öko-Marketing
5
Environmental consciousness
4
Perception
4
Psychology of advertising
4
Umweltbewusstsein
4
Wahrnehmung
4
Werbepsychologie
4
Advertising industry
3
Advertising media
3
Communication media
3
Gender
3
Geschlecht
3
International marketing
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Article
81
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Dissertation u.a. Prüfungsschriften
Article in journal
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82
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English
82
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Muralidharan, Sidharth
3
Arora, Anshu
2
Kim, Eunice
2
Kim, Sojung
2
Park, Jin Seong
2
Park, Sejin
2
Phau, Ian
2
Abratt, Russell
1
Agheshlouei, Hamed
1
Ahern, Lee
1
Ahn, Hoyoung
1
An, Soontae
1
Arora, Amit
1
Atkinson, Lucy Jane
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Avery, Elizabeth Johnson
1
Bedingfield, Sid
1
Beerli-Palacio, Asunción
1
Belch, George E.
1
Belch, Michael A.
1
Bellman, Steven
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bhakar, Shailja
1
Bick, Geoff
1
Blakemore, Jason
1
Brown, Ulysses J., III.
1
Brubaker, Pamela
1
Carlston, Donal E.
1
Chan, Agnes S.
1
Chan, Fanny Fong Yee
1
Cheung, Mei-chun
1
Choi, Hojoon
1
Choi, Sejung Marina
1
Chtourou, Saber
1
Czarnecka, Barbara
1
Dardis, Frank E.
1
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1
Dejong, Penny
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Journal of promotion management : JPM
Journal of advertising research
202
International journal of advertising : the review of marketing communications
191
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
161
Journal of business research : JBR
152
Journal of marketing communications
144
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
European journal of operational research : EJOR
60
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
53
Psychology & marketing
53
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
40
Young consumers : insight and ideas for responsible marketers
35
Journal of business ethics : JOBE
34
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Journal of international consumer marketing
26
Marketing : ZFP ; journal of research and management
26
Applied economics
24
Information economics and policy : IEP
24
International journal of consumer studies
24
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
Quantitative marketing and economics : QME
23
Asia Pacific journal of marketing and logistics
22
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ECONIS (ZBW)
82
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1
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
2
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
3
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
4
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
5
The effect of advertising content control on advertising effectiveness in the different forced exposure circumstance
Kim, Nam Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 845-862
Persistent link: https://www.econbiz.de/10011979252
Saved in:
6
Can divine intervention aid in domestic violence prevention? : an analysis of bystanders' advertising attitudes and reporting intentions in India
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Pookulangara, …
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011875315
Saved in:
7
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
8
Susceptibility to advertising and perceived friend norms : a meta-analysis of materialism in youths "meta-analysis of materialism in youths"
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011875371
Saved in:
9
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
10
Are they celebrity followers? : examining the third-person perception of celebrity-endorsed advertising
Pan, Po-Lin
;
Meng, Juan
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011875383
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