//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Dissertation u.a. Prüfungsschriften"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~source:"econis"
~type_genre:"Article in journal"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising
37
Werbung
37
Advertising effects
25
Werbewirkung
25
Children
24
Kinder
24
Target group
20
Zielgruppe
20
Consumer behaviour
13
Konsumentenverhalten
13
Jugendliche
12
Youth
12
Internet marketing
9
Online-Marketing
9
Food
6
Lebensmittel
6
China
4
Consumer socialization
4
Gender
4
Geschlecht
4
Social Web
4
Social web
4
Advertising literacy
3
Analphabetismus
3
Brand management
3
Communication media
3
Eltern
3
Fernsehwerbung
3
Food advertising
3
Hong Kong
3
Hongkong
3
Illiteracy
3
India
3
Indien
3
Kommunikationsmedien
3
Markenführung
3
Media usage
3
Mediennutzung
3
Parents
3
Quantitative methods
3
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
37
Type of publication (narrower categories)
All
Dissertation u.a. Prüfungsschriften
Article in journal
Textbook
Aufsatz in Zeitschrift
37
Language
All
English
37
Author
All
Chan, Kara
3
Ng, Yu Leung
3
Elliott, Charlene
2
Fan, Fei
2
Furnham, Adrian
2
Truman, Emily
2
Abbasi, Amir Zaib
1
Aitken, Robert
1
Anyukhina, Irina
1
Bargh, Danielle
1
Bellotto, Massimo
1
Bertolotti, Mauro
1
Buijzen, Moniek
1
Bush, Bianca
1
Cappelli, Christopher
1
Cartwright, Robert Freeman
1
Cassia, Fabio
1
Choudhary, Sharuti
1
Daems, Kristien
1
De Iulio, Simona
1
De Jans, Steffi
1
Ding Hooi Ting
1
Dresden, Brinsley
1
Ellison, Kirsten
1
Ferndandez Pfizenmaier, Paula G.
1
Fu, Lin
1
Fung, Maggie S. K.
1
García-Béjar, Ligia
1
Gbadamosi, Ayantunji
1
Gunter, Barrie
1
Gurieva, Yulia
1
Hansen, Anders
1
Hudders, Liselot
1
Hurtado, Marina
1
Jiang, Qinghua
1
LeBel, Jordan L.
1
Li, Jessica
1
Liu, Jianqiong
1
Loose, Femke
1
McAlister, Anna R.
1
more ...
less ...
Published in...
All
Young consumers : insight and ideas for responsible marketers
Journal of advertising research
208
International journal of advertising : the review of marketing communications
206
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of operational research : EJOR
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of industrial organization
53
International journal of internet marketing and advertising : IJIMA
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
42
Journal of business ethics : JOBE
34
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Journal of international consumer marketing
26
Marketing : ZFP ; journal of research and management
26
Applied economics
24
Information economics and policy : IEP
24
International journal of consumer studies
24
Journal of marketing research
24
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
Quantitative marketing and economics : QME
23
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Virtual idols vs online influencers vs traditional celebrities : how young consumers respond to their endorsement advertising
Fan, Fei
;
Fu, Lin
;
Jiang, Qinghua
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
3
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047318
Saved in:
2
Food marketing to young adults : platforms and persuasive power in Canada
Elliott, Charlene
;
Truman, Emily
;
LeBel, Jordan L.
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 592-606
Persistent link: https://www.econbiz.de/10015047513
Saved in:
3
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
4
Using marketing frameworks to predict the effects of e-cigarette commercials on youth
Pike, James Russell
;
Miller, Stephen
;
Cappelli, Christopher
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10014302255
Saved in:
5
Picturing food : the visual style of teen-targeted food marketing
Ellison, Kirsten
;
Truman, Emily
;
Elliott, Charlene
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 352-366
Persistent link: https://www.econbiz.de/10014302696
Saved in:
6
Generation Z's response to the virtual reality advertising in China
Yu, Bin
;
Fan, Fei
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 367-377
Persistent link: https://www.econbiz.de/10014302729
Saved in:
7
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
8
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
9
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
10
An IMB model testing via endorser types and advertising appeals on young people's attitude towards cervical cancer prevention advertisement in Hong Kong
Fung, Maggie S. K.
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011716468
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->