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type_genre:"Dissertation u.a. Prüfungsschriften"
~subject:"Spieltheorie"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Search: subject_exact:"Werbung"
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Spieltheorie
Werbung
5,490
Advertising
5,454
Werbewirkung
2,638
Advertising effects
2,637
Consumer behaviour
2,084
Konsumentenverhalten
2,084
Internet marketing
1,185
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1,185
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555
Theory
555
advertising
529
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499
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498
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Dissertation u.a. Prüfungsschriften
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193
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10
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Karray, Salma
11
Martín Herrán, Guiomar
9
Zaccour, Georges
9
Sigué, Simon Pierre
6
Sayedi, Amin
5
Yan, Ruiliang
5
Zhang, Jianxiong
5
Jørgensen, Steffen
4
Pei, Zhi
4
Xie, Jinxing
4
Bari, Abdullahel
3
Buratto, Alessandra
3
Lambertini, Luca
3
Liu, Guowei
3
Lu, Fuxiao
3
Mesak, Hani I.
3
Sethi, Suresh P.
3
Srinivasan, Kannan
3
Tang, Wansheng
3
Aust, Gerhard
2
Buscher, Udo
2
Chen, Ying-Ju
2
Crettez, Bertrand
2
De Giovanni, Pietro
2
Despotakis, Stylianos
2
Ezimadu, Peter E.
2
Fan, Xiaojun
2
Fruchter, Gila E.
2
Geylani, Tansev
2
Gou, Qinglong
2
Grosset, Luca
2
Hayek, Naila
2
He, Xiuli
2
Iyer, Ganesh
2
Jerath, Kinshuk
2
Jiang, Baojun
2
Kuksov, Dmitri
2
Liu, Yunchuan
2
Lu, Lijue
2
Lu, Shijie
2
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European journal of operational research : EJOR
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
International journal of production economics
11
International game theory review
8
Omega : the international journal of management science
8
International journal of production research
7
Journal of retailing and consumer services
7
Dynamic games and applications : DGA
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
IMA journal of management mathematics
5
Journal of industrial engineering international
4
Marketing science
4
Economics letters
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of the Operational Research Society
3
Operations research letters
3
Transportation research / E : an international journal
3
International journal of industrial organization
2
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Journal of economic dynamics & control
2
Journal of economic theory
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Marketing letters : a journal of research in marketing
2
Operations research
2
Review of industrial organization : RIO
2
The review of economic studies
2
Asia-Pacific journal of regional science
1
CESifo economic studies : CESifo, a joint initiative of the University of Munich's Center for Economic Studies and the Ifo Institute
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Decisions in economics and finance : DEF ; a journal of applied mathematics
1
Economic modelling
1
European economic review : EER
1
European journal of industrial engineering : EJIE
1
European journal of marketing : EJM
1
European research studies
1
Games
1
Games and economic behavior
1
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ECONIS (ZBW)
193
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1
Does competition increase advertising?
Lai, Tat-kei
;
Ng, Travis
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3233-3248
Persistent link: https://www.econbiz.de/10014340899
Saved in:
2
Lanchester duopoly model revisited : advertising competition under time inconsistent preferences
Lu, Lijue
;
Navas, Jorge
- In:
Journal of the Operational Research Society
73
(
2022
)
2
,
pp. 244-260
Persistent link: https://www.econbiz.de/10013170119
Saved in:
3
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
4
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
5
The sale services, bundling, and jointly advertising strategies under profit sharing contract in closed-loop competitive supply chain
Hadadi, Zahra
;
Gholamian, Mohammad Reza
;
Noroozi, Maryam
- In:
European journal of industrial engineering : EJIE
18
(
2024
)
2
,
pp. 157-190
Persistent link: https://www.econbiz.de/10014513144
Saved in:
6
Targeted reminder advertising : retailers' new weapon against cart abandonment
Jiang, Baojun
;
Turut, Ozge
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556456
Saved in:
7
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
8
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
9
Advertising and content creation on digital content platforms
Ren, Qitian
- In:
Marketing science
43
(
2024
)
4
,
pp. 734-750
Persistent link: https://www.econbiz.de/10014636320
Saved in:
10
The role of messenger in advertising content : Bayesian persuasion perspective
Shin, Jiwoong
;
Wang, Chi-Ying
- In:
Marketing science
43
(
2024
)
4
,
pp. 840-862
Persistent link: https://www.econbiz.de/10014636345
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