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type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbuch"
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Handbuch Multi-Channel-Marketing
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Vertriebsleiterhandbuch : Erfolge im Verkauf planen und steuern
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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New trends in distribution logistics
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Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
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Web-Exzellenz im E-Commerce : Innovation und Transformation im Handel
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
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Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
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Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
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Vertriebssteuerung in der Finanzdienstleistungsindustrie
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Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Cruise sector growth : managing emerging markets, human resources, processes and systems
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
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Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
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Dynamics in logistics : second international conference, LDIC 2009, Bremen, Germany, August 2009 ; proceedings
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
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2
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
;
Henson, Martin
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
Saved in:
3
Factors influencing customer retention in the parcel delivery industry
Zonghong Wu
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 789-805)
.
2024
Persistent link: https://www.econbiz.de/10014575003
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4
Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Easwaramoorthy Rangaswamy
;
Stephanie Lim Mei Ling
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
Saved in:
5
Green distribution alternatives : actors, rolesband responsibilities
Sallnäs, Uni
;
Huge-Brodin, Maria
;
Björklund, Maria
; …
- In:
Environmentally responsible supply chains in an era of …
,
(pp. 105-122)
.
2024
Persistent link: https://www.econbiz.de/10014575961
Saved in:
6
Overview of agribusiness technological, societal and channel advancements
Galati, Antonino
;
Fiore, Mariantonietta
;
Bozat, Meliz
; …
- In:
Agribusiness Innovation and Contextual Evolution, …
,
(pp. 1-23)
.
2024
Persistent link: https://www.econbiz.de/10014541934
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7
Strategic channel management
Hennessy, Julie
;
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 281-303)
.
2023
Persistent link: https://www.econbiz.de/10014283181
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8
Go-to-market omnichannel design
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 305-320)
.
2023
Persistent link: https://www.econbiz.de/10014283183
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9
The importance of online retailers' ethics for traditional, online and multichannel customers
Skippari, Mika
;
Kajalo, Sami
;
Lindblom, Arto
- In:
Contemporary issues in digital marketing
,
(pp. 119-129)
.
2022
Persistent link: https://www.econbiz.de/10012698302
Saved in:
10
Future look : communicating with customers using digital channels
Niininen, Outi
;
Singaraju, Stephen Pragasam
; …
- In:
Contemporary issues in digital marketing
,
(pp. 165-175)
.
2022
Persistent link: https://www.econbiz.de/10012698325
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