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type_genre:"Einführung"
~subject:"Consumer behaviour"
~subject:"Kommunikation"
~subject:"Werbemittel"
~type_genre:"Article in journal"
~type_genre:"Interview"
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Search: subject_exact:"Werbebotschaft"
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Consumer behaviour
Kommunikation
Werbemittel
Advertising planning
289
Werbeplanung
289
Advertising effects
95
Werbewirkung
95
Advertising
57
Werbung
57
USA
42
United States
42
Konsumentenverhalten
38
Marketing management
34
Marketingmanagement
34
Theorie
30
Theory
30
Internet marketing
28
Online-Marketing
28
Advertising media
23
Werbeträger
23
Brand management
22
Markenführung
22
Deutschland
21
Germany
21
Brand image
15
Markenimage
15
Psychology of advertising
15
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15
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15
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13
Werbewirtschaft
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12
Markenartikel
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11
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10
International marketing
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8
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16
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Gierl, Heribert
2
Aschemann-Witzel, Jessica
1
Barroso, Alicia
1
Bartels, Jos
1
Berger, Jonah
1
Bergkvist, Lars
1
Berning, Joshua
1
Bhatnagar, Namita
1
Block, Martin P.
1
Bond, Craig A.
1
Bond, Jennifer Keeling
1
Campbell, Arthur
1
Chan, Jason C. F.
1
Chintagunta, Pradeep K.
1
Cho, Chang-hoan
1
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1
De Cremer, David
1
Domke, Britta
1
Eisend, Martin
1
Fransen, Marieke L.
1
Goettler, Ronald L.
1
Gou, Qinglong
1
Guion, Deirdre T.
1
Gärtner, Robert Henrik
1
Haesevoets, Tessa
1
Hamm, Ulrich
1
Han, WoongHee
1
Hawley, Jana M.
1
Heo, Jun
1
Jaumann, Mathias
1
Jedidi, Kamel
1
Jiang, Zhenhui
1
Johnson, Benjamin K.
1
Joosten, Anne
1
Karle, Heiko
1
Kilger, Max
1
Kim, DongTae
1
Kim, Jaeil
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1
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Journal of marketing communications
4
The Rand journal of economics
3
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of marketing research : JMR
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Asia Pacific journal of marketing and logistics
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Foundations and trends in marketing : FTMKT
1
Harvard-Business-Manager : das Wissen der Besten
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the review of marketing communications
1
International journal of production research
1
Journal for global business advancement : JGBA
1
Journal of agricultural and applied economics
1
Journal of agricultural and applied economics : JAEE
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
MIT sloan management review
1
MSI reports : working paper series
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
43
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21
An examination of selected marketing mix elements and brand relationship quality in transition economies : evidence from Vietnam
Nguyen, Tho D.
;
Nguyen, Trang T. M.
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009012715
Saved in:
22
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
Saved in:
23
Consumer value structures reflected in clothing advertisements
Ko, Sunyoung
;
Norum, Pamela S.
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 451-468
Persistent link: https://www.econbiz.de/10008654367
Saved in:
24
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
Saved in:
25
The influence of regulatory fit on evaluation and intentions to buy genetically modified foods : the mediating role of social identification
Fransen, Marieke L.
;
Reinders, Machiel J.
;
Bartels, Jos
; …
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003952908
Saved in:
26
Do consumers prefer foods with nutrition and health claims? : results of a purchase simulation
Aschemann-Witzel, Jessica
;
Hamm, Ulrich
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 47-58
Persistent link: https://www.econbiz.de/10003952926
Saved in:
27
Understanding online interruption-based advertising : impacts of exposure timing, advertising intent, and brand image
Chan, Jason C. F.
;
Jiang, Zhenhui
;
Tan, Bernard C. Y.
- In:
IEEE transactions on engineering management : EM
57
(
2010
)
3
,
pp. 365-379
Persistent link: https://www.econbiz.de/10009235375
Saved in:
28
A new approach to target segmentation: media-usage segmentation in the multi-media environment
Heo, Jun
;
Cho, Chang-hoan
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
3
,
pp. 145-155
Persistent link: https://www.econbiz.de/10003894391
Saved in:
29
What influences consumer choice of fresh produce purchase location?
Bond, Jennifer Keeling
;
McFadden, Dawn Thilmany
;
Bond, …
- In:
Journal of agricultural and applied economics
41
(
2009
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003876431
Saved in:
30
Advertising : principles & practice
Moriarty, Sandra E.
;
Mitchell, Nancy
;
Wells, William
-
2009
-
8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
Saved in:
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