//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Fallstudie"
~subject:"Advertising"
~type_genre:"Book section"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sales promotion"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Sales promotion
286
Verkaufsförderung
286
Consumer behaviour
66
Konsumentenverhalten
66
Deutschland
53
Germany
52
Theorie
42
Theory
42
USA
32
United States
32
Advertising effects
27
Einzelhandel
27
Retail trade
27
Werbewirkung
27
Preismanagement
24
Pricing strategy
24
Beziehungsmarketing
21
Marketing management
21
Marketingmanagement
21
Relationship marketing
21
Sales-promotion
19
Brand management
18
Markenführung
18
Marketing
18
Werbung
14
Rabatt
12
Lieferkette
11
Rebate
11
Supply chain
11
Brand
10
Einzelhandelspreis
10
Food retailing
10
Lebensmitteleinzelhandel
10
Markenartikel
10
Retail price
10
Experiment
9
Handelsmarketing
9
Ladengeschäft
9
Low-cost strategy
9
more ...
less ...
Online availability
All
Undetermined
3
Free
2
Type of publication
All
Book / Working Paper
7
Article
6
Type of publication (narrower categories)
All
Fallstudie
Book section
Graue Literatur
Konferenzbeitrag
Article in journal
92
Aufsatz in Zeitschrift
92
Arbeitspapier
6
Aufsatz im Buch
6
Non-commercial literature
6
Working Paper
6
Lehrbuch
5
Textbook
5
Glossar enthalten
3
Glossary included
3
Thesis
3
Bibliografie
2
Bibliographie
2
Collection of articles of several authors
2
Einführung
2
Hochschulschrift
2
Sammelwerk
2
Case study
1
Conference paper
1
Nachschlagewerk
1
Ratgeber
1
Reference book
1
Wörterbuch
1
more ...
less ...
Language
All
English
10
German
3
Author
All
Alston, Julian Mark
2
Alryalat, Mohammad Abdallah Ali
1
Crespi, John M.
1
David, Guy
1
Douven, Rudy
1
Freebairn, John William
1
Geyer, Hardy
1
Hauser, Daniel
1
James, Jennifer S.
1
Kaestner, Rolf
1
Kaiser, Harry M.
1
Karray, Salma
1
Kumar, Uma
1
Kumar, Vinod
1
Laat, Eric A. A. de
1
Markowitz, Sara
1
Micu, Anca C.
1
Mot, Esther S.
1
Müller-Hagedorn, Lothar
1
Ngwe, Donald
1
Sexton, Richard J.
1
Shareef, Mahmud Akhter
1
Wierich, Ralf
1
Windmeijer, Frank
1
Xie, Jinxing
1
Zhang, Jihua
1
more ...
less ...
Institution
All
Centre for International Economic Studies
1
Published in...
All
Aktuelle Managementstrategien zur Erweiterung der Erlösbasis von Krankenhäusern : mit innovativen Versorgungsansätzen zur Erlösoptimierung
1
Arbeitspapier / Universität zu Köln, Seminar für Allgemeine Betriebswirtschaftslehre, Handel und Distribution
1
CPB discussion paper
1
Cutting edge international research
1
Discussion paper / Centre for International Economic Studies, University of Adelaide
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Kulturmarketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Supply-chain management : theories, activities/functions and problems
1
Working paper / National Bureau of Economic Research, Inc.
1
Working papers / Harvard Business School, Division of Research
1
Working papers / Penn Institute for Economic Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fake discounts drive real revenues in retail
Ngwe, Donald
-
2018
Persistent link: https://www.econbiz.de/10011931556
Saved in:
2
Merchandising, Sponsoring, Werbung und Co
Kaestner, Rolf
- In:
Aktuelle Managementstrategien zur Erweiterung der …
,
(pp. 251-274)
.
2018
Persistent link: https://www.econbiz.de/10011774681
Saved in:
3
Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 315-328)
.
2018
Persistent link: https://www.econbiz.de/10011825178
Saved in:
4
Promoting a reputation for quality
Hauser, Daniel
-
2016
Persistent link: https://www.econbiz.de/10011565950
Saved in:
5
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
6
Side effects of competition : the role of advertising and promotion in pharmaceutical markets
David, Guy
;
Markowitz, Sara
-
2011
Persistent link: https://www.econbiz.de/10009230280
Saved in:
7
A review of game theoretical models in cooperative advertising
Xie, Jinxing
;
Zhang, Jihua
- In:
Supply-chain management : theories, …
,
(pp. 193-226)
.
2011
Persistent link: https://www.econbiz.de/10008938992
Saved in:
8
The passive shopping stage : keeping in mind brand encounters
Micu, Anca C.
- In:
Cutting edge international research
,
(pp. 59-74)
.
2010
Persistent link: https://www.econbiz.de/10003985038
Saved in:
9
Economics of commodity promotion programs : lessons from California
Kaiser, Harry M.
(
ed.
);
Alston, Julian Mark
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002421312
Saved in:
10
Beggar-thy-neighbor advertising : theory and application to generic commodity promotion programs
Alston, Julian Mark
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001520917
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->