//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Fallstudie"
~subject:"Advertising"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sales promotion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Sales promotion
163
Verkaufsförderung
163
Consumer behaviour
28
Deutschland
28
Germany
28
Konsumentenverhalten
28
Einzelhandel
16
Retail trade
16
Advertising effects
15
Beziehungsmarketing
15
Relationship marketing
15
Werbewirkung
15
Brand management
13
Markenführung
13
Marketing management
12
Marketingmanagement
12
USA
12
United States
12
Lieferkette
10
Supply chain
10
Theorie
10
Theory
10
Low-cost strategy
7
Marketing
7
Niedrigpreisstrategie
7
Preismanagement
7
Pricing strategy
7
Public relations
7
Werbung
7
Öffentlichkeitsarbeit
7
Food retailing
6
Internet marketing
6
Ladengeschäft
6
Ladengestaltung
6
Lebensmitteleinzelhandel
6
Online-Marketing
6
Retail outlet
6
Store design
6
Advertising planning
5
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Fallstudie
Book section
Konferenzbeitrag
Article in journal
92
Aufsatz in Zeitschrift
92
Arbeitspapier
6
Aufsatz im Buch
6
Graue Literatur
6
Non-commercial literature
6
Working Paper
6
Lehrbuch
5
Textbook
5
Glossar enthalten
3
Glossary included
3
Thesis
3
Bibliografie
2
Bibliographie
2
Collection of articles of several authors
2
Einführung
2
Hochschulschrift
2
Sammelwerk
2
Case study
1
Conference paper
1
Nachschlagewerk
1
Ratgeber
1
Reference book
1
Wörterbuch
1
more ...
less ...
Language
All
English
5
German
2
Author
All
Alryalat, Mohammad Abdallah Ali
1
Alston, Julian Mark
1
Crespi, John M.
1
Geyer, Hardy
1
Kaestner, Rolf
1
Kaiser, Harry M.
1
Karray, Salma
1
Kumar, Uma
1
Kumar, Vinod
1
Micu, Anca C.
1
Sexton, Richard J.
1
Shareef, Mahmud Akhter
1
Xie, Jinxing
1
Zhang, Jihua
1
more ...
less ...
Published in...
All
Aktuelle Managementstrategien zur Erweiterung der Erlösbasis von Krankenhäusern : mit innovativen Versorgungsansätzen zur Erlösoptimierung
1
Cutting edge international research
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Kulturmarketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Supply-chain management : theories, activities/functions and problems
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Merchandising, Sponsoring, Werbung und Co
Kaestner, Rolf
- In:
Aktuelle Managementstrategien zur Erweiterung der …
,
(pp. 251-274)
.
2018
Persistent link: https://www.econbiz.de/10011774681
Saved in:
2
Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 315-328)
.
2018
Persistent link: https://www.econbiz.de/10011825178
Saved in:
3
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
4
A review of game theoretical models in cooperative advertising
Xie, Jinxing
;
Zhang, Jihua
- In:
Supply-chain management : theories, …
,
(pp. 193-226)
.
2011
Persistent link: https://www.econbiz.de/10008938992
Saved in:
5
The passive shopping stage : keeping in mind brand encounters
Micu, Anca C.
- In:
Cutting edge international research
,
(pp. 59-74)
.
2010
Persistent link: https://www.econbiz.de/10003985038
Saved in:
6
Economics of commodity promotion programs : lessons from California
Kaiser, Harry M.
(
ed.
);
Alston, Julian Mark
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002421312
Saved in:
7
Kommunikationspolitik
Geyer, Hardy
- In:
Kulturmarketing
,
(pp. 229-246)
.
2008
Persistent link: https://www.econbiz.de/10003682269
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->