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type_genre:"Graue Literatur"
~isPartOf:"Journal of international marketing"
~subject:"Export"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Search: subject_exact:"Globales Marketing"
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Export
Markenartikel
International marketing
121
Internationales Marketing
121
Consumer behaviour
39
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39
Brand management
27
Markenführung
27
Globalisierung
19
Globalization
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global brands
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Graue Literatur
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Diamantopoulos, Adamantios
4
Davvetas, Vasileios
3
Leonidou, Leonidas C.
3
Magnusson, Peter
3
Westjohn, Stanford A.
3
Boso, Nathaniel
2
Christodoulides, Paul
2
Fotiadis, Thomas A.
2
Schlegelmilch, Bodo B.
2
Sousa, Carlos M. P.
2
Theodosiou, Marios
2
Zdravkovic, Srdan
2
Assadinia, Shahin
1
Aykol, Bilge
1
Baršytė, Justina
1
Borah, Sourav Bikash
1
Brouthers, Keith D.
1
Brouthers, Lance Eliot
1
Cadogan, John W.
1
Chen, Jieke
1
Chirapanda, Suthawan
1
Coulter, Robin A.
1
Dimitrova, Boryana V.
1
Doberer, Eva
1
Griffith, David A.
1
Gürhan-Canli, Zeynep
1
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Hayran, Ceren
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He, Xinming
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1
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1
Kim, Moon-Yong
1
Krishnan, Vijaykumar
1
Kumar, V.
1
Leonidou, Constantinos N.
1
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1
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Journal of international marketing
Journal of business research : JBR
19
International business review : the official journal of the European International Business Academy
13
International marketing review
13
Journal of global marketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of brand management : an international journal
7
European journal of international management : EJIM
6
Journal of international trade & commerce
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Journal of strategic marketing
5
International journal of export marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of world business : JWB
4
Review of international business and strategy
4
Economies : open access journal
3
International journal of business and globalisation : IJBG
3
International journal of economic perspectives : IJEP
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal for global business advancement : JGBA
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
The journal of business & industrial marketing
3
Applied economics
2
Applied economics letters
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Banque de France bulletin / Quarterly selection of articles
2
Cogent business & management
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European business review : EBR ; the official journal of the International Management Centres, Europe
2
European research studies
2
Han gug gae bal yeon gu
2
International journal of export marketing : IJExportM
2
International journal of retail and distribution management
2
International journal of trade and global markets
2
International small business journal : researching entrepreneurship
2
Inventi impact: international trade
2
Inventi impact: supply chain & logistics
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ECONIS (ZBW)
25
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1
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
2
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
3
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
4
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
5
Organizing and implementing export pricing : performance effects and moderating factors
Hofer, Katharina
;
Niehoff-Hoeckner, Lisa Maria
;
Totzek, Dirk
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10011999583
Saved in:
6
Do export learning processes affect sales growth in exporting activities?
Assadinia, Shahin
;
Boso, Nathaniel
;
Hultman, Magnus
; …
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012106856
Saved in:
7
Nonlinear effects of dynamic export pricing on export sales : a longitudinal investigation
Chen, Jieke
;
Sousa, Carlos M. P.
;
He, Xinming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012106868
Saved in:
8
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
9
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
10
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
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