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type_genre:"Graue Literatur"
~person:"Swoboda, Bernhard"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Search: subject_exact:"Globales Marketing"
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International marketing
12
Internationales Marketing
12
Einzelhandel
6
Retail trade
6
Globalisierung
5
Globalization
5
Brand management
4
Markenführung
4
Brand image
3
Consumer behaviour
3
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3
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3
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Graue Literatur
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Swoboda, Bernhard
Diamantopoulos, Adamantios
21
Douglas, Susan P.
21
Samiee, Saeed
20
Cavusgil, S. Tamer
19
Manrai, Ajay K.
16
Craig, C. S.
15
Griffith, David A.
15
Sousa, Carlos M. P.
15
Leonidou, Leonidas C.
14
Steenkamp, Jan-Benedict E. M.
14
Westjohn, Stanford A.
14
Katsikeas, Constantine S.
13
Kotabe, Masaaki
13
Laroche, Michel
13
Meffert, Heribert
13
Ghauri, Pervez N.
12
Javalgi, Rajshekhar G.
12
Magnusson, Peter
12
Solberg, Carl Arthur
12
Papadopoulos, Nicolas G.
11
Mueller, Barbara
10
Ahlert, Dieter
9
Cadogan, John W.
9
Julian, Craig C.
9
Taylor, Charles Raymond
9
Wagner, Joachim
9
Boso, Nathaniel
8
Cleveland, Mark
8
Kaynak, Erdener
8
Meissner, Hans Günther
8
Müller, Stefan
8
Oh, Han-Mo
8
Schmid, Stefan
8
Shoham, Aviv
8
Sinkovics, Rudolf R.
8
Alon, Ilan
7
Czinkota, Michael R.
7
Diehl, Sandra
7
Gnizy, Itzhak
7
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European retail research
3
(1998). - XI, 346 S. : graph. Darst. - Enth. 18 Beitr.
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Internationales Management : Forschung, Lehre, Praxis
1
Internationalisierung von Vertrieb und Handel
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of international marketing
1
Management international review : MIR ; journal of international business
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
12
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1
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12
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1
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
2
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
3
Successful GAM organization for companies that supply international retailers and the role of international marketing strategy
Swoboda, Bernhard
;
Seibel, Christoph
;
Schlüter, Andrea
- In:
European retail research
28
(
2014
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10011284991
Saved in:
4
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
5
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
6
Transferring the retail format successfully into foreign countries
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 81-109
Persistent link: https://www.econbiz.de/10009731370
Saved in:
7
International expansion of the world's four largest retail companies
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 881-899)
.
2011
Persistent link: https://www.econbiz.de/10009310240
Saved in:
8
Standardization of front-end offers and back-end processes of international store retailers
Swoboda, Bernhard
;
Elsner, Stefan
- In:
European retail research
25
(
2011
)
2
,
pp. 39-62
Persistent link: https://www.econbiz.de/10009404798
Saved in:
9
Exploring how garment firms choose international sourcing- and sales-country markets
Swoboda, Bernhard
;
Foscht, Thomas
;
Maloles, Cesar
; …
- In:
Journal of fashion marketing and management
13
(
2009
)
3
,
pp. 406-430
Persistent link: https://www.econbiz.de/10003881580
Saved in:
10
Internationales Management aus der Perspektive des internationalen Distributionsmanagements
Morschett, Dirk
;
Swoboda, Bernhard
- In:
Internationales Management : Forschung, Lehre, Praxis
,
(pp. 653-679)
.
2009
Persistent link: https://www.econbiz.de/10003800317
Saved in:
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