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type_genre:"Graue Literatur"
~subject:"Auslandsinvestition"
~subject:"Brand image"
~subject:"SME"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Globales Marketing"
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Economisch Instituut voor het Midden- en Kleinbedrijf / Small Business Research and Consultancy
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Fachhochschule Stralsund / Studiengang Baltic Management Studies
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Fördergesellschaft Marketing an der Universität Augsburg
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Indien / Ministry of Food Processing Industries
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Instituto de Investigaciones en Ciencias Económicas <San José, Costa Rica>
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Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
Cross-cultural and critical perspectives on brands
3
Entrepreneurship in international marketing
3
International marketing in the fast changing world
3
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Anpassungsstrategien kleiner und mittlerer Unternehmen an die Globalisierung der Märkte
2
Arbeitspapier / Justus-Liebig-Universität Gießen, Lehrstuhl für Internationale Unternehmungen und Unternehmenszusammenschlüsse
2
Beiträge der Hochschule Pforzheim
2
Co-operation in small and medium-scale industries in ASEAN
2
Going global: implementing international business operations
2
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
2
IMADI.net-Projektbericht
2
International entrepreneurship in emerging markets : contexts, behaviours, and successful entry
2
Leveraging consumer behavior and psychology in the digital economy
2
Mittelstand und Betriebswirtschaft : Beiträge aus Wissenschaft und Praxis
2
Quaderni di ricerca / Centro Studi sull'Imprenditorialità "Furio Cicogna", Università Bocconi : working paper
2
Sbornik naučnych trudov
2
The globalisation of Chinese business : implications for multinational investors
2
(1998). - XI, 346 S. : graph. Darst. - Enth. 18 Beitr.
1
21st century business practices : the evolving trends in India
1
A research agenda for international entrepreneurship
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Almanach des praktischen Managements in Mittel- und Ost-Europa : ausgewählte Artikel
1
Anxieties and management responses in international business
1
Are you ready? : preparing for international operations
1
Außenwirtschaft Niedersachsen : makro- und mikroökonomische Diagnosen, Länderperspektiven und Außenwirtschaftsförderung; Hannover, November 1996
1
Berichte zur Wirtschafts- und Gesellschaftspolitik Chinas
1
Brand management ; Vol. 1
1
Brand management in emerging markets : theories and practice
1
Case studies in Asian management
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Collana del Dipartimento di Economia e Tecnica Aziendale
1
Competitive European peripheries
1
Competitività e cooperazione nel processo innovativo dell'impresa
1
Contemporary research in e-marketing ; 2
1
Corporate links and foreign direct investment in Asia and the Pacific
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Der Integrationsgedanke in der Betriebswirtschaftslehre : Helmut Koch zum 70. Geburtstag
1
Die Herausforderungen der Zukunft meistern : Globalisierung, Potentialorientierung und Fokussierung ; Festschrift für Lothar G. Winter zum 70. Geburtstag
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ECONIS (ZBW)
162
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1
Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
Saved in:
2
International entrepreneurial marketing in the digital era
Yang, Man
;
Torkkeli, Lasse
- In:
A research agenda for international entrepreneurship
,
(pp. 217–236)
.
2023
Persistent link: https://www.econbiz.de/10014477749
Saved in:
3
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
Saved in:
4
International entrepreneurial marketing drivers in emerging economies : an individual-level analysis
Boudlaie, Hasan
;
Kenarroodi, Mohammad Hosein
;
Shamsi, Sabihe
- In:
International entrepreneurship in emerging markets : …
,
(pp. 29-57)
.
2022
Persistent link: https://www.econbiz.de/10014313525
Saved in:
5
International entrepreneurship and the role of stakeholders : Ghanaian frms' practices in export markets
Sraha, Gloria
;
Crick, Dave
;
Sharma, Revti Raman
;
Crick, …
- In:
International entrepreneurship in emerging markets : …
,
(pp. 129-150)
.
2022
Persistent link: https://www.econbiz.de/10014313575
Saved in:
6
Position of Sri Lankan products in the global market : a comparison of brand values
Silva, Pathmani Mangalika de
;
Gunawardana, Kennedy D.
; …
- In:
New horizons in management, leadership and …
,
(pp. 3-26)
.
2021
Persistent link: https://www.econbiz.de/10012582291
Saved in:
7
Brands in motion : how frictions shape multinational production
Head, Keith
;
Mayer, Thierry
-
2017
Persistent link: https://www.econbiz.de/10011647322
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8
Women's SMEs : conquering international markets
Verdugo, Nicole
(
contributor
);
Alemany, Milena
(
contributor
)
-
Asia-Pacific Economic Cooperation
-
2017
Persistent link: https://www.econbiz.de/10011661343
Saved in:
9
Antecedents of global brands preference among generation Y in Malaysia
Asmat Nizam Abdul Talib
;
Mahjabin Yusof
- In:
Leveraging consumer behavior and psychology in the …
,
(pp. 153-171)
.
2020
Persistent link: https://www.econbiz.de/10012242903
Saved in:
10
Defining entrepreneurial marketing and instant internationalization
Kowalik, Izabela
- In:
Entrepreneurial marketing and international new …
,
(pp. 8-25)
.
2020
Persistent link: https://www.econbiz.de/10012224534
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