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type_genre:"Interview"
~subject:"Database-Marketing"
~subject:"Datenschutz"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Database-Marketing
Datenschutz
Customer data
46
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46
Beziehungsmarketing
11
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11
Consumer behaviour
7
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7
Konsumentenverhalten
7
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5
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5
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4
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Ethical issues in e-business : models and frameworks
1
Handbook of research on retailer-consumer relationship development
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Pervasive advertising
1
The Routledge companion to digital consumption
1
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ECONIS (ZBW)
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Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
Saved in:
2
Marketing Weiterdenken - Reflexion von Thorsten Wiesel
Wiesel, Thorsten
(
interviewee
)
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 139-142)
.
2018
Persistent link: https://www.econbiz.de/10011740995
Saved in:
3
Principles of direct and database marketing : a digital orientation
Tapp, Alan
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003767866
Saved in:
4
Retailer-customers relationships in the onlline setting : an empirical investigation to overcome privacy concerns and improve information sharing
Castaldo, Sandro
;
Grosso, Monica
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 404-425)
.
2014
Persistent link: https://www.econbiz.de/10010380110
Saved in:
5
Online privacy : concepts, issues and research avenues for digital consumption
Grant, Ian
;
Waite, Kathryn
- In:
The Routledge companion to digital consumption
,
(pp. 333-345)
.
2013
Persistent link: https://www.econbiz.de/10009690721
Saved in:
6
Datenschutzrechtliche Aspekte bei CRM-Systemen
Wirth, Stephan
- In:
Effektives Customer Relationship Management : …
,
(pp. 289-300)
.
2013
Persistent link: https://www.econbiz.de/10014546740
Saved in:
7
Customer relationship management : a databased approach
Kumar, V.
-
2006
Persistent link: https://www.econbiz.de/10002137753
Saved in:
8
A standard for digital signage privacy
Geiger, Harley Lorenz
- In:
Pervasive advertising
,
(pp. 103-117)
.
2011
Persistent link: https://www.econbiz.de/10009348769
Saved in:
9
A case for consumer virtual property
Hettche, Matt
- In:
Ethical issues in e-business : models and frameworks
,
(pp. 172-186)
.
2010
Persistent link: https://www.econbiz.de/10011478017
Saved in:
10
Principles of direct and database marketing
Tapp, Alan
-
2000
-
2. ed
Persistent link: https://www.econbiz.de/10001525059
Saved in:
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