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type_genre:"Interview"
~subject:"Digital marketing"
~type_genre:"Conference paper"
~type_genre:"Festschrift"
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Search: subject_exact:"Internet-Werbung"
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Digital marketing
Internet marketing
123
Online-Marketing
123
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60
Social web
60
Consumer behaviour
39
Konsumentenverhalten
39
E-commerce
24
Electronic Commerce
24
Online retailing
19
Online-Handel
19
Advertising
17
Beziehungsmarketing
17
Brand management
17
Internet
17
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17
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17
Marketingmanagement
17
Relationship marketing
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Werbung
17
Social media
11
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9
Viral marketing
9
Virales Marketing
9
Advertising effects
8
China
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social media
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Competition policy
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Digital platform
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Digitale Plattform
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Interview
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131
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25
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Banerjee, Snehasish
1
Cristóvão Veríssimo, José Manuel
1
Dede, Bilal
1
Easwaramoorthy Rangaswamy
1
Fedorko, Richard
1
Geddes, Paul
1
Hughes, Tim
1
Joy, Gemini V.
1
Kapetanaki, Ariadne Beatrice
1
Kocamaz, İlke
1
Kráľ, Štefan
1
Nastišin, Ľudovít
1
Nawaz, Nishad
1
O'Regan, Nicholas
1
Opreana, Alin
1
Pal, Anjan
1
Stephanie Lim Mei Ling
1
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business horizons
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Digital challenges and strategies in a pandemic world
1
Eurasian Business and Economics Perspectives : Proceedings of the 37th Eurasia Business and Economics Society Conference
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
The marketing review
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ECONIS (ZBW)
7
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1
Reviewing the research landscape of online scarcity messages
Banerjee, Snehasish
;
Pal, Anjan
;
Kapetanaki, Ariadne …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 11-19)
.
2024
Persistent link: https://www.econbiz.de/10014500982
Saved in:
2
Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Easwaramoorthy Rangaswamy
;
Stephanie Lim Mei Ling
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
Saved in:
3
Influencer marketing as an effective marketing tool in the conditions of selected regions of Central and Eastern Europe
Nastišin, Ľudovít
;
Fedorko, Richard
;
Kráľ, Štefan
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 145-154)
.
2022
Persistent link: https://www.econbiz.de/10013462024
Saved in:
4
Digital marketing trends during the Covid 19 outbreak : entrepreneurship perspectives and Turkish SME cases from the Young Businessmen Association of Turkey (Tugiad) as evidence fr...
Kocamaz, İlke
;
Dede, Bilal
- In:
Digital challenges and strategies in a pandemic world
,
(pp. 53-72)
.
2022
Persistent link: https://www.econbiz.de/10013361489
Saved in:
5
Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
Saved in:
6
Branding in a digital world : discussion based on an interview with Paul Geddes CEO of Direct Line Group
Geddes, Paul
(
interviewee
);
Hughes, Tim
(
interviewer
); …
- In:
The marketing review
18
(
2018
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011892851
Saved in:
7
Digital marketing and social media : why bother?
Tiago, Maria Teresa Borges
;
Cristóvão Veríssimo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 703-708
Persistent link: https://www.econbiz.de/10010433306
Saved in:
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