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type_genre:"Mikroform"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~type_genre:"Article in journal"
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Search: subject_exact:"Anmutung"
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Asia Pacific journal of marketing and logistics
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
93
Journal of retailing and consumer services
61
International journal of hospitality management
45
International journal of selection and assessment
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Marketing letters : a journal of research in marketing
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Journal of retailing
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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Journal of business and psychology
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Journal of marketing communications
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Journal of behavioral decision making
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International journal of advertising : the review of marketing communications
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Journal of consumer behaviour : an international research review
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Journal of economic behavior & organization : JEBO
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Journal of economic psychology : research in economic psychology and behavioral economics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The international review of retail, distribution and consumer research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of fashion marketing and management
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Journal of international consumer marketing
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Journal of marketing management : MM
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ECONIS (ZBW)
35
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1
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
Saved in:
3
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
4
Comparing the effects of tourists' perceptions of residents' emotional solidarity and tourists' emotional solidarity on trip satisfaction and word-of-mouth intentions
Lai, Ivan K. W.
;
Wong, Jose Weng Chou
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
1
,
pp. 136-152
Persistent link: https://www.econbiz.de/10014581712
Saved in:
5
Small changes make a big difference : the impact of visual symbol color lightness on destination image
He, Yun
;
Li, Xiao
;
Zhong, Ke
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 1013-1028
Persistent link: https://www.econbiz.de/10014582424
Saved in:
6
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
7
Tourists' visual attention and stress intensity in nature-based tourism destinations : an eye-tracking study during the COVID-19 pandemic
Li, Peizhe
;
Xiao, Xiao
;
Jordan, Evan
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1667-1684
Persistent link: https://www.econbiz.de/10014384375
Saved in:
8
Why the grass is always greener on the other side of the fence? : the research of Chinese consumer xenocentrism: take electronics as an example
Zhang, Yi
;
Zhang, Dongxin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3052-3068
Persistent link: https://www.econbiz.de/10014486635
Saved in:
9
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
10
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
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