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type_genre:"Multi-volume publication"
~subject:"Consumer behaviour"
~subject:"Discounting"
~type_genre:"Aufsatz in Zeitschrift"
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ECONIS (ZBW)
91
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1
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91
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1
The antecedents and consequences of green purchasing : an empirical investigation
Yang, Jie
;
Wang, Yuan
;
Gu, Qiannong
;
Xie, Hongming
- In:
Benchmarking : an international journal
29
(
2022
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012990487
Saved in:
2
Empirical research on the blockchain adoption : based on TAM
Liu, Na
;
Ye, Zuoliang
- In:
Applied economics
53
(
2021
)
37
,
pp. 4263-4275
Persistent link: https://www.econbiz.de/10012609740
Saved in:
3
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
4
Hypotheses of equivalence and their testing
Garber, Lawrence L.
;
Boya, Ünal Ö.
;
Hyatt, Eva M.
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011912914
Saved in:
5
Effects of music in advertising : three experiments replicating single-exposure musical conditioning of consumer choice (Gorn 1982) in an individual setting
Vermeulen, Ivar
;
Beukeboom, Camiel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 53-61
Persistent link: https://www.econbiz.de/10011453859
Saved in:
6
Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush
;
Roy, Rajat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
Saved in:
7
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
8
Impact of store atmospherics on customer behavior : influence of response moderators
Mishra, Hari Govind
;
Sinha, P. K.
;
Khoul, Surabhi
- In:
Journal of business and management : JBM
20
(
2014
)
1
,
pp. 45-65
Persistent link: https://www.econbiz.de/10010481914
Saved in:
9
Factors affecting customer's perceptions towards online banking transactions in Malaysia
Jalil, Md. Abdul
;
Talukder, Majharul
;
Rahman, Muhammad …
- In:
Journal of business and management : JBM
20
(
2014
)
1
,
pp. 25-44
Persistent link: https://www.econbiz.de/10010481922
Saved in:
10
Circumventing traditional markets : an empirical study of the marketplace motivations and outcomes of consumers' do-it-yourself behaviors
Wolf, Marco
;
McQuitty, Shaun
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 195-209
Persistent link: https://www.econbiz.de/10009777317
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