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type_genre:"Multi-volume publication"
~subject:"Marketingmanagement"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
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Search: subject_exact:"Strategic management"
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Marketingmanagement
Strategisches Management
335
Strategic management
309
Theorie
44
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44
USA
33
United States
33
Management
29
Welt
26
World
26
Globalisierung
25
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25
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25
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24
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22
Innovationsmanagement
22
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20
Organisatorischer Wandel
20
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20
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16
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16
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14
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14
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14
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14
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12
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12
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11
Marketing management
11
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11
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11
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11
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11
Wettbewerbsstrategie
11
International competition
10
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9
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Sammelwerk
51
Graue Literatur
43
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43
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37
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31
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31
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24
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24
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17
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10
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Cham Tat Huei
1
Cheah, Jun-Hwa
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1
Fam, Kim Shyan
1
Fung, Michael Ka-yiu
1
Gardner, David
1
Gilligan, Colin
1
Gilmore, Audrey
1
Holbrook, Morris B.
1
László, Józsa
1
Memon, Mumtaz Ali
1
Sarmaniotis, Christos
1
Sergi, Bruno S.
1
Sørensen, Hans Eibe
1
Thomas, Howard
1
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Business horizons
1
Foundations and trends in marketing : FTMKT
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International entrepreneurship and management journal
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ECONIS (ZBW)
11
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Special issue: digitalization and its impact on contemporary marketing strategies and practices
Cham Tat Huei
(
ed.
);
Cheah, Jun-Hwa
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013258373
Saved in:
2
Special issue: Multi-dimensional impacts of marketing and operational strategies on business performance
Fung, Michael Ka-yiu
(
ed.
);
Sergi, Bruno S.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011435637
Saved in:
3
Marketing strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
4
Business development : a market-oriented perspective
Sørensen, Hans Eibe
-
2012
Persistent link: https://www.econbiz.de/10009513343
Saved in:
5
International marketing, strategic orientations and business success
2012
Persistent link: https://www.econbiz.de/10009661300
Saved in:
6
Special issue: Strategic marketing in a changing world
Crittenden, Victoria Lynn
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009548157
Saved in:
7
Special issue: Strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009718145
Saved in:
8
Playing the changes on the jazz metaphor : an expanded conceptualization of music, management, and marketing-related themes
Holbrook, Morris B.
-
2007
Persistent link: https://www.econbiz.de/10003786230
Saved in:
9
Strategic marketing management : planning, implementation and control
Wilson, R. M. S.
;
Gilligan, Colin
-
2005
-
3rd ed
Persistent link: https://www.econbiz.de/10002146256
Saved in:
10
Strategic market management
Aaker, David A.
-
2005
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001928309
Saved in:
1
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