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type_genre:"Reprint"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Strategic management"
~subject:"Unternehmensplanung"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"ROI (Return on Investment)"
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B-to-B-Marketing
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Unternehmensplanung
Return on Investment
178
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Innovation in pricing : contemporary theories and best practices
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Brand Planning : starke Strategien für Marken und Kampagnen
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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From assets to profits : competing for IP value & return
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Führungsverantwortung - bewährte oder innovative Managementmethoden? : Tagungsband
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Handbook of research on social entrepreneurship and solidarity economics
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IT-Controlling in Forschung und Praxis : Tagungsband zur 2. Fachtagung IT-Controlling, Sankt Augustin 21. und 22.2.2005
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Making cents out of knowledge management
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
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The ROI of pricing : measuring the impact and making the business case
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Visionary pricing : reflections and advances in honor of Dan Nimer
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ECONIS (ZBW)
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B2B pricing systems : proving ROI
Stiving, Mark
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 137-144)
.
2018
Persistent link: https://www.econbiz.de/10011713263
Saved in:
2
From corporate social responsibility to social entrepreneurship : a new methodology
Asensio, Eva
;
Perán, Jesús
;
Rodríguez, Yolanda
- In:
Handbook of research on social entrepreneurship and …
,
(pp. 78-92)
.
2016
Persistent link: https://www.econbiz.de/10011495177
Saved in:
3
Making the case for value-based pricing software in B2B markets
Arnold, Ed
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 161-174)
.
2014
Persistent link: https://www.econbiz.de/10010240055
Saved in:
4
B2B pricing systems : proving ROI
Stiving, Mark
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 119-127)
.
2013
Persistent link: https://www.econbiz.de/10009628027
Saved in:
5
Using case ROI to determine customer and segment value in the business-to-business environment
Holden, Reed K.
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 153-171)
.
2012
Persistent link: https://www.econbiz.de/10009676123
Saved in:
6
Seven : ein Ansatz für mehr Effizienz in der Marketing- und Kommunikationsplanung
Gelbert, Adel
;
Dörner, Jan Philipp
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 246-259)
.
2011
Persistent link: https://www.econbiz.de/10009387596
Saved in:
7
Strategic patents and return on investment
Shih, Willy C.
- In:
From assets to profits : competing for IP value & return
,
(pp. 141-160)
.
2009
Persistent link: https://www.econbiz.de/10003783427
Saved in:
8
Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
Saved in:
9
Planning your firm's R&D investment
Hartmann, George C.
;
Myers, Mark B.
;
Rosenbloom, Richard S.
-
2009
Persistent link: https://www.econbiz.de/10003807190
Saved in:
10
Shipyard planning case
Housel, Thomas J.
;
Tarantino, Eric
;
Hom, Sandra C.
; …
- In:
Making cents out of knowledge management
,
(pp. 68-90)
.
2008
Persistent link: https://www.econbiz.de/10003702766
Saved in:
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