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type_genre:"Sammelwerk"
~person:"Ahmed, Zafar U."
~person:"Jacob, Frank"
~source:"econis"
~subject:"Bundling strategy"
~subject:"Investitionsgüterindustrie"
~subject:"Strategisches Management"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
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Bundling strategy
Investitionsgüterindustrie
Strategisches Management
B-to-B-Marketing
5
Business-to-business marketing
5
Lieferantenmanagement
4
Supplier relationship management
4
B2B
2
Consumer behaviour
2
Konsumentenverhalten
2
Leistungsbündel
2
Beschaffung
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand
1
Brand management
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Brand switching
1
Business markets
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Competitive advantage
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Country-of-origin
1
Cross-national invariance
1
Customer integration
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Designation of origin
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Dienstleistungsmarketing
1
E-commerce
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Electronic Commerce
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Environmental management
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Environmental strategy
1
Führungskräfte
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Herkunftsbezeichnung
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Industrial purchasing
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Internal capabilities
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International marketing
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Internationales Marketing
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KIBS
1
Kundenintegration
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Management perception
1
Managers
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Markenartikel
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Markenführung
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Marketing theory
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Ahmed, Zafar U.
Jacob, Frank
Ulaga, Wolfgang
8
Kowalkowski, Christian
7
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4
Nordin, Fredrik
4
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Kindström, Daniel
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Biggemann, Sergio
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Dixon, Matthew
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Holmlund, Maria
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Kohtamäki, Marko
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Murray, Chase
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Raj, Ritwik
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Reinartz, Werner J.
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Salle, Robert
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Sun, Lei
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Tavassoli, Nader T.
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Totzek, Dirk
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Wangenheim, Florian von
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Abu Farha, Allam K.
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Al-Kwifi, Osama Sam
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Alavi, Sascha
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Bertels, Victoria
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Source
All
ECONIS (ZBW)
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1
The influence of managerial perceptions on adopting environmental strategies in B2B : an exploratory study from emerging countries
Al-Kwifi, Osama Sam
;
Abu Farha, Allam K.
;
Obeidat, Shatha
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 550-563
Persistent link: https://www.econbiz.de/10014455372
Saved in:
2
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
3
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
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