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type_genre:"Sammlung"
~isPartOf:"The journal of product & brand management"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Search: subject_exact:"Consumer Behaviour"
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USA
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
Brand love
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Corporate Social Responsibility
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Sammlung
Aufsatz in Zeitschrift
Case study
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English
17
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Ashill, Nicholas Jeremy
1
Behi, Azza Temessek
1
Belaid, Samy
1
Bhaduri, Gargi
1
Boisvert, Jean
1
Chapman, Christopher N.
1
Chen, Tom
1
Cherian, Joseph A.
1
De Maeyer, Peter
1
Duan, Qi
1
Dwivedi, Abhishek
1
Fu, Wei
1
Garbarino, Ellen
1
Gourville, John T.
1
Ha-Brookshire, Jung E.
1
Holden, Alfred C.
1
Hollebeek, Linda D.
1
Johnson, Lester W.
1
Ketron, Seth
1
Kim, Sojung
1
Kuikka, Anna
1
Kuo, Hsiao-ching
1
Laukkanen, Tommi
1
Liang, Beichen
1
Love, Edwin
1
Ma, Ke
1
Maxwell, Sarah
1
McDonald, Robert E.
1
Mittal, Vikas
1
Nakhata, Chinintorn
1
Namin, Aidin
1
Okada, Erica Mina
1
Rothenberger, Sandra
1
Soman, Dilip
1
Staton, Mark
1
Walsh, Michael F.
1
Wang, Han
1
Winterich, Karen Page
1
Yim, Mark Yi-Cheon
1
Zheng, Chundong
1
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The journal of product & brand management
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of retailing and consumer services
71
Journal of business research : JBR
65
Psychology & marketing
62
International journal of hospitality management
52
Journal of fashion marketing and management
52
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The journal of consumer marketing
38
International journal of consumer studies
37
The American economic review
37
Journal of international consumer marketing
33
Journal of marketing theory and practice
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of retail & distribution management
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
28
Journal of consumer behaviour : an international research review
28
International journal of sport management and marketing : IJSMM
25
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of advertising research
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
Applied economics
22
Journal of food products marketing
22
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of marketing
20
Journal of business ethics : JOBE
19
Journal of travel and tourism marketing
19
The review of economics and statistics
19
Services marketing quarterly
18
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
17
Journal of hospitality marketing & management
17
The journal of services marketing
17
Young consumers : insight and ideas for responsible marketers
17
Agricultural and resource economics review : ARER
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
Asia Pacific journal of marketing and logistics
15
Journal of agricultural and applied economics
15
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ECONIS (ZBW)
17
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17
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1
Driving a difference : the role of the Covid-19 pandemic in U.S. consumers' information search behaviors and purchasing of Japanese automobiles
Namin, Aidin
;
Ketron, Seth
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 488-499
Persistent link: https://www.econbiz.de/10014229067
Saved in:
2
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
3
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
Saved in:
4
Ineffective brand extensions and the Sisyphus Effect
Zheng, Chundong
;
Ma, Ke
;
Duan, Qi
;
Wang, Han
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10011308500
Saved in:
5
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
6
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
Saved in:
7
Non-price cues utilization during social coupon purchasing-decision
Nakhata, Chinintorn
;
Kuo, Hsiao-ching
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 439-451
Persistent link: https://www.econbiz.de/10010429346
Saved in:
8
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
9
Brand loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
10
Impact of online consumer reviews on sales and price strategies : a review and directions for future research
De Maeyer, Peter
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 132-139
Persistent link: https://www.econbiz.de/10009569987
Saved in:
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