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type_genre:"Sammlung"
~person:"Arnould, Eric J."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Brand management
Consumer behaviour
64
Konsumentenverhalten
64
Theorie
20
Theory
20
Russell W. Belk
10
Markenführung
8
Marketing
7
Marketing management
7
Marketingmanagement
7
Brand image
3
Decision
3
Entscheidung
3
International marketing
3
Internationales Marketing
3
Kaufentscheidung
3
Markenimage
3
Market research
3
Marktforschung
3
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3
Qualitative Methode
3
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3
Scientific method
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Welt
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Consumption theory
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Materialism
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Materialismus
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Sammlung
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11
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Arnould, Eric J.
Keller, Kevin Lane
Sheth, Jagdish N.
Fournier, Susan
4
Park, C. Whan
4
Schmitt, Bernd
4
Ehrenberg, Andrew S. C.
3
Esch, Franz-Rudolf
3
Goldsmith, Ronald E.
3
Holbrook, Morris B.
3
Langner, Tobias
3
Posselt, Erich
3
Sternthal, Brian
3
Tybout, Alice M.
3
Asmat Nizam Abdul Talib
2
Backhaus, Christof
2
Backhaus, Klaus
2
Bauer, Hans H.
2
Bilgram, Volker
2
Brüggemann, Philipp
2
Calder, Bobby J.
2
De Canio, Francesca
2
Diallo, Mbaye Fall
2
D’Arco, Mario
2
Farr, Andy
2
Fries, Anne
2
Frontera Sánchez, María Rosa
2
Gürhan-Canli, Zeynep
2
He, Jiaxun
2
Henderson, Geraldine Rosa
2
Holt, Douglas B.
2
Iacobucci, Dawn
2
Jiménez Sánchez, Álvaro
2
Kirchgeorg, Manfred
2
Loureiro, Sandra Maria Correia
2
Luckas, Manfred
2
MacInnis, Deborah J.
2
Malthouse, Edward C.
2
Marino, Vittoria
2
Martinelli, Elisa
2
Maslowska, Ewa
2
McCarthy, Michael S.
2
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Measuring and managing brands
3
Brand management ; Vol. 2
2
Brand management ; Vol. 3
1
Legends in consumer behavior
1
Marketing-mix strategies - product strategy and promotion strategy
1
Source
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ECONIS (ZBW)
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1
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
2
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
3
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
4
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
5
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
6
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
7
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
8
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
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