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type_genre:"Sammlung"
~person:"Bruhn, Manfred"
~person:"Goldsmith, Ronald E."
~person:"Sheth, Jagdish N."
~person:"Vieira, Elvira Pacheco"
~subject:"Innovation"
~subject:"Marketing theory"
~type_genre:"Aufsatz im Buch"
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Innovation
Marketing theory
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10
Russell W. Belk
10
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5
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Bruhn, Manfred
Goldsmith, Ronald E.
Sheth, Jagdish N.
Vieira, Elvira Pacheco
Dobscha, Susan
3
Foxall, Gordon R.
3
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3
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3
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2
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2
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2
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Entrepreneurship ecosystems and their opportunities and challenges
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New developments and approaches in consumer behavior research
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Sustainable marketing, branding, and reputation management : strategies for a greener future
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ECONIS (ZBW)
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1
Consumers' perceptions of innovation capacity : the role of the services at SMEs
Martins, Miguel
;
Borges, Ana Pinto
;
Vieira, Elvira Pacheco
- In:
Entrepreneurship ecosystems and their opportunities and …
,
(pp. 15-37)
.
2023
Persistent link: https://www.econbiz.de/10014391802
Saved in:
2
Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
Saved in:
3
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
4
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
5
How innovativeness influences Internet shopping
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
-
2005
Persistent link: https://www.econbiz.de/10003297644
Saved in:
6
Measuring cross cultural acceptance of an innovation : the case of low-alcohol wine
Hauteville, François d'
- In:
New developments and approaches in consumer behavior …
,
(pp. 289-305)
.
1998
Persistent link: https://www.econbiz.de/10001299787
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