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type_genre:"Sammlung"
~person:"Caratù, Myriam"
~person:"Grunert, Klaus G."
~person:"Kenning, Peter"
~person:"Roosen, Jutta"
~person:"Sarkar, Soumya"
~person:"Sheth, Jagdish N."
~subject:"Neuroscience"
~type_genre:"Aufsatz im Buch"
~type_genre:"Multi-volume publication"
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Consumer behaviour
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Caratù, Myriam
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Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Handbook of developments in consumer behaviour
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Neuroökonomie : Grundlagen - Methoden - Anwendungen
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ECONIS (ZBW)
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Social marketing, nudging policies and consumerism : advancements through technologies from neuroscience
Caratù, Myriam
- In:
Business Advancement through Technology Volume I : …
,
(pp. 219-240)
.
2022
Persistent link: https://www.econbiz.de/10013474334
Saved in:
2
Pattern thinking : understanding the mind of the consumer
Dutta, Tanusree
;
Sarkar, Soumya
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 127-145)
.
2020
Persistent link: https://www.econbiz.de/10012266758
Saved in:
3
Consumer neuroscience
Kenning, Peter
;
Hubert, Anita Mirja
;
Linzmajer, Marc
- In:
Handbook of developments in consumer behaviour
,
(pp. 419-460)
.
2012
Persistent link: https://www.econbiz.de/10009569436
Saved in:
4
Neurobiologische Grundlagen von Konsumverhalten
Hubert, Anita Mirja
;
Kenning, Peter
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 195-218)
.
2011
Persistent link: https://www.econbiz.de/10008663302
Saved in:
5
Neurale Korrelate attraktiver "Marken"verpackungen
Kenning, Peter
;
Stoll, Marco
- In:
Distribution und Handel in Theorie und Praxis : …
,
(pp. 531-551)
.
2009
Persistent link: https://www.econbiz.de/10003839574
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