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type_genre:"Sammlung"
~person:"Holbrook, Morris B."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~subject:"Bibliometrics"
~subject:"Brand management"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Bibliometrics
Brand management
Consumer behaviour
61
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61
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19
Theory
19
Markenführung
10
Russell W. Belk
10
Marketing management
8
Marketingmanagement
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Holbrook, Morris B.
Keller, Kevin Lane
Sheth, Jagdish N.
Schmitt, Bernd
5
Fournier, Susan
4
Park, C. Whan
4
Ehrenberg, Andrew S. C.
3
Esch, Franz-Rudolf
3
Goldsmith, Ronald E.
3
Langner, Tobias
3
Loureiro, Sandra Maria Correia
3
Posselt, Erich
3
Sternthal, Brian
3
Tybout, Alice M.
3
Asmat Nizam Abdul Talib
2
Backhaus, Christof
2
Backhaus, Klaus
2
Bauer, Hans H.
2
Belk, Russell W.
2
Bilgram, Volker
2
Brüggemann, Philipp
2
Calder, Bobby J.
2
De Canio, Francesca
2
Diallo, Mbaye Fall
2
D’Arco, Mario
2
Farr, Andy
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Foxall, Gordon R.
2
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2
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Gürhan-Canli, Zeynep
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He, Jiaxun
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Holt, Douglas B.
2
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2
Jiménez Sánchez, Álvaro
2
Kaswengi, Joseph
2
Kirchgeorg, Manfred
2
Luckas, Manfred
2
Luna, David
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Legends in consumer behavior
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
Brand management ; Vol. 3
1
Brands : interdisciplinary perspectives
1
Marketing-mix strategies - product strategy and promotion strategy
1
The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
12
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1
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
2
Commentary: the consumer perspective on branding
Holbrook, Morris B.
- In:
Brands : interdisciplinary perspectives
,
(pp. 297-308)
.
2015
Persistent link: https://www.econbiz.de/10010478956
Saved in:
3
An alternative approach : re-enchanting consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383854
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4
Early work : situations, symbolism, and critiquing the dominant paradigm
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383863
Saved in:
5
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
6
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
7
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
8
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.
;
Schindler, Robert M.
-
2009
Persistent link: https://www.econbiz.de/10003784636
Saved in:
9
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
10
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
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