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type_genre:"Sammlung"
~person:"Holbrook, Morris B."
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Consumer Behaviour"
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Markenartikel
Consumer behaviour
100
Konsumentenverhalten
100
Theorie
21
Theory
21
Brand management
20
Markenführung
20
Marketing management
13
Marketingmanagement
13
Brand
10
Brand image
10
Markenimage
10
Russell W. Belk
10
Marketing
9
Beziehungsmarketing
7
Relationship marketing
7
Advertising
5
Brand extension
5
Markentransfer
5
Market research
5
Marktforschung
5
Werbung
5
Decision
4
Entscheidung
4
International marketing
4
Internationales Marketing
4
Product quality
4
Produktqualität
4
Bibliometrics
3
Bibliometrie
3
Kaufentscheidung
3
Marketing theory
3
Marketingtheorie
3
Purchase decision
3
Qualitative Methode
3
Qualitative method
3
Scientific method
3
USA
3
United States
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Wissenschaftliche Methode
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9
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English
10
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Holbrook, Morris B.
Keller, Kevin Lane
Sheth, Jagdish N.
Phau, Ian
19
Sarkar, Abhigyan
19
Dawes, John
15
Fetscherin, Marc
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Loureiro, Sandra Maria Correia
13
Sarkar, Juhi Gahlot
13
Bang, Nguyen
12
Japutra, Arnold
12
Ko, Eunju
12
Guzman, Francisco
11
Ekinci, Yuksel
10
Fournier, Susan
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
Melewar, T. C.
9
Sattler, Henrik
9
Sreejesh, S.
9
Veloutsou, Cleopatra
9
Abratt, Russell
8
Augusto, Mário Gomes
8
Borges, Ana Pinto
8
Eisingerich, Andreas B
8
Johnson, Lester W.
8
Laurent, Gilles
8
Paul, Justin
8
Shukla, Paurav
8
Valette-Florence, Pierre
8
Zarantonello, Lia
8
Bagozzi, Richard P.
7
Baumgartner, Bernhard
7
Brandão, Amélia Maria Pinto da Cunha
7
Davvetas, Vasileios
7
Gierl, Heribert
7
Kaufmann, Hans Rüdiger
7
Park, C. Whan
7
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The journal of brand management : an international journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing communications
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
10
Showing
1
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10
of
10
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date (newest first)
date (oldest first)
1
How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
Saved in:
2
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
3
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
4
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
5
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
6
Consumer brand relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
7
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
8
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
9
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Saved in:
10
Memory in advertising : the effect of advertising memory cues on brand evaluations
Keller, Kevin Lane
-
1986
Persistent link: https://www.econbiz.de/10000789153
Saved in:
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