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type_genre:"Sammlung"
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Marketing management
Consumer behaviour
57
Konsumentenverhalten
57
Theorie
18
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Russell W. Belk
10
Brand management
8
Markenführung
8
Marketing
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Marketingmanagement
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Keller, Kevin Lane
Sheth, Jagdish N.
Homburg, Christian
3
Capriello, Antonella
2
Elder, Ryan S.
2
M. S. Mahrinasari
2
Merkle, Wolfgang
2
Pfeffermann, Nicole
2
Riboldazzi, Sabina
2
Wind, Yoram
2
Aaker, David A.
1
Abuelmaatti, Aisha
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Alvarez, Claudio
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Asmat Nizam Abdul Talib
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Legends in marketing
3
Measuring and managing brands
3
Brand management ; Vol. 2
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ECONIS (ZBW)
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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2
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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3
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
5
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
6
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
7
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
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