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type_genre:"Sammlung"
~person:"Keller, Kevin Lane"
~person:"Sheth, Jagdish N."
~subject:"Marketing theory"
~subject:"Marketingmanagement"
~subject:"Scientific method"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Consumer Behaviour"
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Marketing theory
Marketingmanagement
Scientific method
Consumer behaviour
57
Konsumentenverhalten
57
Theorie
18
Theory
18
Russell W. Belk
10
Brand management
8
Markenführung
8
Marketing
7
Marketing management
7
Brand image
3
Decision
3
Entscheidung
3
Kaufentscheidung
3
Markenimage
3
Purchase decision
3
Qualitative Methode
3
Qualitative method
3
Wissenschaftliche Methode
3
Bibliometrics
2
Bibliometrie
2
Brand extension
2
Economic history
2
International marketing
2
Internationales Marketing
2
Markenrecht
2
Markentransfer
2
Marketingtheorie
2
Materialism
2
Materialismus
2
National culture
2
Nationalkultur
2
Perception
2
Trademark law
2
Value analysis
2
Wahrnehmung
2
Welt
2
Wertanalyse
2
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Book / Working Paper
5
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4
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Sammlung
Aufsatz im Buch
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6
Aufsatz in Zeitschrift
6
Collection of articles written by one author
5
Book section
4
Collection of articles of several authors
4
Sammelwerk
4
Reprint
3
Aufsatzsammlung
2
Arbeitspapier
1
Festschrift
1
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English
9
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Keller, Kevin Lane
Sheth, Jagdish N.
Ozanne, Julie L.
4
Dobscha, Susan
3
Homburg, Christian
3
Tadajewski, Mark
3
Wind, Yoram
3
Behrens, Gerold
2
Belk, Russell W.
2
Capriello, Antonella
2
Cova, Bernard
2
Elder, Ryan S.
2
Fournier, Susan
2
Foxall, Gordon R.
2
Kuß, Alfred
2
M. S. Mahrinasari
2
Merkle, Wolfgang
2
Pfeffermann, Nicole
2
Riboldazzi, Sabina
2
Aaker, David A.
1
Aaker, Jennifer
1
Abuelmaatti, Aisha
1
Agarwal, James
1
Alcázar Martínez, Benjamin del
1
Alvarez, Claudio
1
Anderl, Eva Maria
1
Antunes, Ana Cristina
1
Asmat Nizam Abdul Talib
1
Attaran, Sharmin
1
Aydinoglu, Nilufer Z.
1
Baaken, Thomas
1
Backhaus, Klaus
1
Baek, Eunsoo
1
Barbosa, Belem
1
Barger, Victor
1
Bargh, John A.
1
Barker, Ryan
1
Barkhof, Andrea
1
Barwitz, Niklas
1
Baumgartner, Hans
1
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Published in...
All
Legends in marketing
4
Measuring and managing brands
3
Brand management ; Vol. 2
1
Legends in consumer behavior
1
Source
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ECONIS (ZBW)
9
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1
Methods and measures: selected papers
Jacoby, Jacob
;
Mazursky, David
;
Silberer, Günter
;
Roth …
-
2015
Persistent link: https://www.econbiz.de/10011444753
Saved in:
2
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
3
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
4
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
Saved in:
5
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
6
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
7
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
8
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
9
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
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